SocialSphere Expands Reach by Partnering with DataSift for Anonymized and Aggregated Facebook Topic Data
Cambridge, MA (July 20, 2015): SocialSphere, a social media analytics company today announced a partnership with DataSift, the Human Data intelligence provider, to make aggregated and anonymous Facebook topic data available for global SocialSphere customers. SocialSphere is enabling its customers to access anonymized Facebook topic data through SocialSphere’s social analytics platform in a privacy-safe way.
“This partnership with DataSift is a game changer. We now have the opportunity to bring real-time insights from Facebook on the brands, issues and topics that people care about and engage with – making it easier for marketers to connect and communicate with their most influential audiences,” said John Della Volpe, founder and CEO of SocialSphere. “The combination of DataSift’s capabilities in processing aggregate and anonymized Facebook topic data with SocialSphere’s social influencer analytics and deep domain expertise in public opinion research is a powerful value proposition.”
Facebook topic data is anonymous and aggregated content data about events, brand names, and other subjects that people are sharing on Facebook. Having access to this information gives marketers a deeper understanding of the topics people are engaging in on the world’s largest social platform and the ability to turn this information into actionable insights.
“Our goal at DataSift is to give companies worldwide the opportunity to gain intelligence and business value from the huge pool of information that’s now out there,” said Tim Barker, Chief Product Officer at DataSift. “I’m pleased that SocialSphere is partnering with us to provide its clients with further insights into audiences on Facebook, in a privacy-safe way.”
Since 2007, SocialSphere has provided blue-chip brands such as the United States Marine Corps, Microsoft, Universal Pictures, Reebok, adidas, FIFA and the National Hockey League with advanced social media analytics and influencer engagement platforms and tools. “We are excited to add this new capability to our product mix that enables customers around the world to identify, empower and ask for more from their most influential customers, fans and stakeholders,” continued Della Volpe.
About SocialSphere, Inc.
Inspired by more than two decades of work measuring public opinion for Harvard University’s Kennedy School of Government (where John Della Volpe serves as Director of Polling), governments around the world, Fortune 500 companies, global sports leagues, entertainment properties and about everyone in between – SocialSphere has developed products and services that allow our clients to measure and track opinion online, but also, the insight and tools to influence it, every day in every language and neighborhood around the world.
Our experience tells us that that every successful leader, organization and brand has thousands of passionate fans and advocates who seek ways to engage with them. Our proprietary tools identify the most influential ones and create opportunities every day to empower and engage with them in real, authentic, compelling and measurable ways. Learn more at www.Socialsphere.com and follow us @ https://twitter.com/SocialSphere.