All-Natural Caffeine Stir Stick pureLYFT Taps F & M Merchant Group to Expand Retail Presence

Leading Sales and Marketing Consultants Will Bring CLEAN CAFFEINE® Product to  Grocery and Convenience Stores Across the Nation

Fanwood, N.J. (October 18, 2016) – pureLYFT, an all-natural product that delivers 125mg of CLEAN CAFFEINE® into any beverage, has tapped Sales and Marketing consultants F & M Merchant Group to bring its innovative energy stir sticks to more grocery and convenience stores nationwide.

“With its convenient stir-stick and sought after all-natural energy, pureLYFT is an ideal product for the shelves of grocery and convenience stores,” said F & M Merchant Group Managing Partner George Fiscus. “We’re thrilled to join the emerging brand on their mission to clean up caffeine, and know our retail network will concur as they seek new and innovative products for their customers.”

pureLYFT is an all-natural energy product that delivers 125mg of CLEAN CAFFEINE® into the beverage of the consumer’s choice through a patented single use stir stick, allowing them to skip coffee, sugary sports drinks and artificial energy supplements. It has zero calories, is non-GMO and provides clean energy through natural caffeine derived from green coffee bean extract fortified with vitamins A and B complex. It boasts a refreshing, neutral taste and provides the same amount of caffeine found in a 12-ounce cup of coffee.

“We’re receiving an increase in demand for pureLYFT in brick-and-mortar locations, and we know F & M Merchant Group will support the brand’s growth, creating opportunities for us in retail stores across the country,” said pureLYFT CEO & Co-Founder Erik Elfstrum. “F & M recognizes the opportunity to bring Clean Caffeine® energy to consumers, and we look forward to working with them.”

Since 1999, F & M Merchant Group has worked with a range of clients from Fortune 100 Companies to new, emerging brands to secure retail placement in grocery, drug, convenience and mass market retailers such as CVS Caremark, Walgreens, Target, Albertsons Companies and Wegman’s Food Markets.

pureLYFT is currently available in more than 1,000 campus book and convenience stores through Barnes & Noble and independent retailers; select ShopRite supermarkets; luxury hotels; and online at and The product’s core consumers include health and fitness enthusiasts, athletes, college students, travelers, business professionals, and busy moms and dads, who are aware of the ingredients they consume and are drawn to all-natural products.


pureLYFT® is an all-natural energy product made from green coffee beans that delivers 125 mg of CLEAN CAFFEINE® (equivalent to a tall cup of coffee) into the beverage of consumers’ choice through a convenient single-use energy stir stick. pureLYFT has zero calories, is fortified with vitamins A and B Complex, and has a refreshing, neutral taste, allowing consumers to take a break from your typical coffee routine, while avoiding sugary sports drinks and artificial energy supplements. For more information visit or follow pureLYFT on Facebook, Twitter and Instagram.

Media Contact: Jonathan Fine, Elevate Communications, 781.248.3963,