The Boston Celtics—winners of a record 17 National Basketball Association (NBA) championships—continuously need to elevate team visibility to drive revenues. The Celtics turned to Elevate Communications for an ongoing, integrated communications program to generate positive exposure and extend the Celtics brand.
communication objectives
- Increase ticket sales
- Grow lead database
- Generate positive exposure to strengthen and extend the Celtics brand in targeted New England markets
elevate communications programs
- Developed a comprehensive, theme-driven media promotions campaign targeted to radio, TV, cable, print media and Internet outlets
- Managed a $500,000 annual budget for a media partnership program
- Media placement
- Special events, including managing local exposure to the NBA Draft
- Product launches, including the use of alternate road uniforms
- Strategic alliances
elevate results
- Increased ticket sales, resulting in 12 sell-outs for B-level home games—doubling internal forecasts
- Managed a $500,000 annual budget for a media partnership program
- The Celtics sold out the final 10 home games even though the team did not make the playoffs
- Surpassed sales lead generation goals by 10x
- Generated more than $1.75 million in media exposure
