BNY Mellon Returns for Fifth Year as the Lead Sponsor for the 53rd Head Of The Charles® Regatta

Lead Sponsor BNY Mellon is joined in 2017 by Brooks Brothers, New Balance, Aston Martin and Delta Air Lines as Premier Partners

Cambridge, MA – The Head Of The Charles® Regatta (HOCR), one of the world’s preeminent rowing competitions, has announced its sponsors for the 2017 Regatta taking place the weekend of October 21-22 in Boston. BNY Mellon is proud to return as the lead sponsor of this year’s regatta. The firm will be joined by a group of top-tier partners, including two new premier sponsors, Delta Air Lines and Aston Martin, for the annual event that attracts more than 11,000 rowers and 350,000 spectators to the banks of the Charles River.

The Head Of The Charles Regatta will welcome 30 new sponsors in 2017. In total, the number of sponsors for the 53rd Head Of The Charles Regatta has grown 10 percent from 2016 with nearly 100 partners signed on for this year’s race.

BNY Mellon, a global leader in investment management and investment services, returns to serve as presenting sponsor of the HOCR for the fifth consecutive year. This includes presenting the BNY Mellon Championship Cups to the winning competitors in the Regatta’s Men’s and Women’s Championship Eights.

“The Head Of The Charles Regatta is a beloved New England tradition and among the most prestigious world rowing events,” said Mitchell Harris, CEO of BNY Mellon Investment Management. “BNY Mellon is proud to support HOCR and continue our commitment to rowing. We’re looking forward to a great weekend and presenting the BNY Mellon Championship Cups to the top finishing men’s and women’s collegiate teams.”

Delta Airlines will serve as the Presenting sponsor of the Regatta’s Reunion Village venue, a controlled access enclosure at the midway point of the race offering food, beverages and one of the best vantage points along the racecourse. Delta will also have a strong presence at Weld Bend, on the Cambridge banks of the river, where it will offer Regatta patrons giveaways and game activations promoting Delta.

Aston Martin will join the HOCR for the first time this year as a premier sponsor. The independent British luxury sports car company will have a display tent with vehicles positioned on the banks of the Charles River beside Attager Row, outside the BNY Mellon hospitality tent.

New Balance returns for its fourth year as the Official Athletic Footwear and Athletic Apparel Sponsor of HOCR and will again create a custom shoe designed exclusively for the Regatta. The Brighton-based company will have a retail tent at the Regatta beside Attager Row where the HOCR custom shoe and other HOCR apparel will be available. New Balance will also host “Evening by the Charles! Party Together and Pull Together,” which is a community fundraiser to benefit the West End House Boys and Girls Club on Saturday, October 21 at 6:30 p.m. The event will include an opportunity to meet elite international athletes, as well as a silent auction featuring items from HOCR sponsors. Tickets are on sale now at Eventbrite.com.

Brooks Brothers will once again return for a seventh consecutive year as the Official Premium Apparel Sponsor of HOCR and will continue to outfit the more than 2,000 event volunteers with a premium piece of outerwear. Brooks Brothers will use two retail shops to sell products at HOCR, at Attager Row: Rowing & Fitness Expo and the Weld Exhibition.

“This year promises to be one of the most exciting regattas to date with a field of elite rowers from many of the top universities and clubs,” said Fred Schoch, the Executive Director of the HOCR. “It is impossible to do an event of the magnitude of the Head Of The Charles Regatta every year without the support of amazing partners. We’re thrilled to share our fall tradition with our new and returning partners.”

The Head Of The Charles Regatta will be free and open to the public. In addition to rowing action on the challenging three-mile course – beginning at Boston University’s DeWolfe Boathouse and finishing at Artesani Park in Brighton – the Regatta offers a number of family-friendly activities. These include the Rowing and Fitness Expo; food vendors serving delicacies from all over the world; and Reunion Village – the half-way point of the race offering clubs, schools, alumni groups, parents, boosters and more opportunities to catch up with friends in a fun and relaxed environment.

For more information on the Head Of The Charles Regatta, please visit www.hocr.org, follow HOCR’s official Facebook and Twitter pages, as well as the official 2017 regatta hashtag #HOCR53.

About the Head Of The Charles Regatta
Preparing for the 53rd race, the Head Of The Charles Regatta, one of the world’s preeminent rowing competitions, attracts more than 11,000 rowers and tens of thousands of spectators to the banks of the Charles River. Racing takes place on Saturday, October 21 and Sunday, October 22, between the hours of 7:45 AM and 5:00 PM. The Regatta attracts youth, collegiate, masters, para-rowing, international, world champion and Olympic athletes competing in more than 60 events. Follow HOCR on Facebook, Instagram and Twitter.

Media Contact
Kevin Flight, Elevate Communications
617-861-3657, kflight@elevatecom.com

Presenting Sponsor BNY Mellon Celebrates 53RD Head Of The Charles® Regatta

NEW YORK, N.Y. AND CAMBRIDGE, Mass. – BNY Mellon, a global leader in investment management and investment services, is the Presenting Sponsor and an active participant of the Head Of The Charles Regatta® for the fifth consecutive year. In addition to providing sponsorship support, BNY Mellon will once again present the BNY Mellon Championship Cup to the top men’s and women’s Championship Eights overall winners at the conclusion of the iconic two-day event, which takes place on Saturday, October 21 and Sunday, October 22 along the Charles River from Boston to Brighton.

“Our team eagerly looks forward to the Regatta every year,” said Mitchell Harris, CEO of BNY Mellon Investment Management. “At BNY Mellon we strongly identify with the teamwork, drive and excellence that goes into delivering a world class performance during the races. Many of our employees and clients are rowing fans and this sponsorship is a way for us to be part of an iconic event that celebrates the international rowing community, the supporters that visit Boston, and honors the deep tradition of the Regatta.”

This year, BNY Mellon is entering two crews to join in the spirit of the Regatta: a Men’s Masters Four – for the third year in a row – in which both U.S. and international employees will be competing, and a Mixed Eight that will compete for the Director’s Challenge – an event that benefits the permanent endowment of the HOCR.

“Over its 57-year history, The Head Of The Charles Regatta has become one of the most revered events in the rowing community and we are proud to not only partner with, but also participate in this prestigious event,” said BNY Mellon Wealth Management CEO Don Heberle. “We continue to be inspired by the rowers from BNY Mellon and around the globe who compete in the event.”

The Regatta will bring more than 700 clubs and universities, more than 11,000 athletes and nearly 350,000 spectators from around the world to the banks of the Charles River.

Frederick V. Schoch, Executive Director of the Regatta, said, “BNY Mellon is an esteemed member of the Head Of The Charles family and a champion of the sport of rowing globally. BNY Mellon’s sponsorship of the race weekend enhances one of Boston’s great fall traditions and further deepens its footprint in our region. Their support of the Regatta can be felt by the thousands of competitors and spectators taking to the Charles River every October.”

For more information about the event and to learn more from the BNY Mellon individuals participating, visit bnymellon.com and for up-to-the-minute race information, please follow us @BNYMellon and @BNYMellonWealth.

 Media Contacts

Lucy Muscarella                                   Kevin Flight
+1 617 312 6411                                   +1 617 861 3657
lmuscarella@elevatecom.com            kflight@elevatecom.com

About BNY Mellon Wealth Management 
BNY Mellon Wealth Management is a leading wealth manager. In 2016, it was named by Family Wealth Report as the top U.S. Private Bank and rated the Top Private Bank for Family Offices by Professional Wealth Management magazine. Barron’s ranked it the 8th largest U.S. wealth manager in 2016. The firm has more than two centuries of experience in providing services to clients who today include financially successful individuals and families, their family offices and business enterprises, planned giving programs, and endowments and foundations. It has nearly $216 billion in total private client assets, as of June 30, 2017, and an extensive network of offices in the U.S. and internationally. BNY Mellon Wealth Management, which provides investment management, custody, wealth and estate planning and private banking services, conducts business through various operating subsidiaries of The Bank of New York Mellon Corporation. For more information go to www.bnymellonwealth.com or follow us on Twitter @BNYMellonWealth.

About BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle.  Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets.  As of June 30, 2017, BNY Mellon had $31.1 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management.  BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments.  BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).  Additional information is available on www.bnymellon.com.  Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

 

# # #

 

 

Credential Requests: 53rd Head Of The Charles Regatta

2017 Head Of The Charles Regatta Weekend Schedule
October 21-22, 2017

Friday, October 20

Media Center At Cambridge Boat Club

  • 1:00-5:00 PM    Credential/Parking Pass Pick-Up, Cambridge Boat Club (2 Gerrys Landing Rd, Cambridge, MA)

Saturday, October 21

2017 HOCR Day 1 Highlights

  • 7:45 AM Races Begin
  • 3:43 PM Championship Doubles Races Begin
  • 4:04 PM Championship Singles Races Begin

Sunday, October 22

2017 HOCR Day 2 Highlights

  • 7:45 AM Races begin
  • 1:05 PM Championship races begin (Fours and Eights)
  • 4:30 PM Championship Eights trophies awarded at Attager Row tent

* All times are subject to change prior to the event

###

 

 

 

 

Presenting Sponsor BNY Mellon Celebrates 52nd Head Of The Charles® Regatta

BNY Mellon entering a men’s and women’s international employee teams

New York and Cambridge, MA – BNY Mellon, a leading investments company, is the Presenting Sponsor of Head Of The Charles Regatta® for the fourth consecutive year. This iconic Boston event takes place Saturday, October 22nd and Sunday, October 23rd along the Charles River from Boston to Brighton.

“Rowing is about teamwork, drive, excellence and delivering world class performance. At BNY Mellon we share these objectives, and therefore see our partnership with the Regatta, as well as with USRowing and the Oxford and Cambridge Boat races, as a perfect fit,” said Mitchell Harris, CEO of BNY Mellon Investment Management. “Each year we look forward to welcoming the international rowing community and its supporters in Boston and celebrating the deep tradition of the Regatta.”

As with last year, BNY Mellon is also entering a Men’s Eight team, composed of employees across the company.  And for the first time, a BNY Mellon Women’s Four entry will also compete. The BNY Mellon employees come from several of the company’s investment management boutiques, including Boston-based Standish Investment Management and BNY Mellon Wealth Management, as well as Newton Asset Management and Insight investments in the U.K. Both teams race on Saturday.

“Our employee rowers come from both sides of the Atlantic, which appropriately reflects the stature of the Regatta in the global world of rowing,” Wealth Management CEO Don Heberle said. “We are inspired by our colleagues’ motivation and that of all these elite athletes and we wish them the best of luck.”

The Regatta will bring to Boston more than 800 universities, colleges and schools and rowers from nearly 30 countries. Seventy Olympic contenders will also compete in the race this year. In addition to the financial support for the race as its premier sponsor, BNY Mellon will once again present the BNY Mellon Championship Cups to the top men’s and women’s Championship Eights collegiate winners at the conclusion of the two-day event.

Frederick V. Schoch, Executive Director of the Regatta, said, “We are happy that BNY Mellon continues to be part of the Head Of The Charles family. The Regatta is a cherished Boston tradition, and BNY Mellon’s sponsorship of the race weekend adds further luster to that legacy. This sponsorship is not only a boon for our race, but really for the City of Boston as a whole.” Nearly 4,000 BNY Mellon employees live and work in the greater Boston region.

For more information about the event and to learn more from the BNY Mellon team participating, visit bnymellon.com and for up-to the-minute race information please follow us @BNYMellon and @BNYMellonWealth.

###

ABOUT BNY MELLON
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of June 30, 2016, BNY Mellon had $29.5 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

Olympians Headline the 52nd Head Of The Charles® Regatta

Head Of The Charles Regatta to be held October 22-23 in Boston and Bring Close to
11,000 Competitors and Tens of Thousands of Spectators to the Two-Day Rowing Event

Cambridge, MAThe Head Of The Charles® Regatta (HOCR), one of the world’s preeminent rowing competitions, will take place the weekend of October 22-23 in Boston. The 2016 Regatta will be highlighted by a roster of competitors fresh off the Rio Summer Olympics and feature a variety of races for U.S. and international rowers of all ages and abilities. Presented by BNY Mellon and celebrating its 52nd year, the Head Of The Charles is expected to attract close to 11,000 competitors and tens of thousands spectators over the two-day event.

The Head Of The Charles attracts a world-class field of competitors and the 2016 Regatta will include a group of elite US and international rowers, including athletes who competed at the Rio Olympics. Among the Olympic athletes expected to participate are members of the gold medal winning U.S. Women’s Eight; gold medalists Mahe Drysdale (New Zealand) and Valent Sinkovic (Croatia); silver medalists Gary and Paul O’Donovan (Ireland), Damir Martin (Croatia) and James McRae (Australia); and bronze medalist Olaf Tufte (Norway). In total, more than 50 athletes who participated in the Rio Olympics are expected to row at the HOCR. In addition, many of the top US universities and elite rowing clubs will compete in the Regatta.

“This year’s HOCR promises to be one of the most exciting US and international fields this event has ever seen,” said Fred Schoch, the Executive Director of the HOCR. “From local competitors to international rowing legends, the Regatta brings the most talented athletes in rowing from around the world to Boston. This is truly a global competition and we are thrilled to have so many Olympians competing in this year’s regatta off the heels of Rio.”

BNY Mellon, a global leader in investment management and investment services, returns for the fourth of a five-year commitment as Presenting Sponsor of the HOCR. The BNY Mellon Championship Trophy will be presented to the winning collegiate competitors in the Regatta’s Men and Women’s Championship Eights. The Yale University men’s and University of California women’s teams will defend their Championship Eights titles at this year’s Regatta.

The 52nd Regatta also marks the addition of two new events and the expansion of Para Rowing events. The HOCR will debut a new youth event, the quad with coxswain, and introduce the mixed eight to replace the mixed quad as a Directors’ Challenge event. Following the success of the Inclusion 2x Exhibition in 2015, the 52nd HOCR will incorporate the boat class as part of the TA 2x event and add the Inclusion 4+ to the LTA 4+ field. Inclusion boats are crews where 50 percent of the athletes, excluding the coxswain, have a qualifying visual, physical, or intellectual impairment that substantially limits one or more major life activities.

The 2016 Head Of The Charles Regatta also marks the first for new HOCR Chairman Kathy Kirk, who succeeded longtime chairman Edward Smith in March. Kirk has served as a Managing Director of the Head Of The Charles Regatta since 2008 and is an alumnae of Harvard Radcliffe Lightweight crew team.

The Head Of The Charles Regatta will be free and open to the public. In addition to exhilarating rowing action on the challenging three-mile course – beginning at Boston University’s DeWolfe Boathouse and finishing at Artesani Park in Brighton – the Regatta offers a number of family-friendly activities. These activities include the Rowing and Fitness Expo; food vendors serving delicacies from all over the world; and Reunion Village – the half-way point of the race offering clubs, schools, alumni groups, parents, boosters and more the opportunity to catch up with friends in a fun and relaxed environment.

For more information on the Head Of The Charles Regatta, please visit www.hocr.org, follow HOCR’s official Facebook and Twitter pages, as well as the official 2016 regatta hashtag #HOCR52.

###

About the Head Of The Charles Regatta
Preparing for the 52nd race, the Head Of The Charles Regatta, one of the world’s preeminent rowing competitions, attracts more than 11,000 rowers and tens of thousands of spectators to the banks of the Charles River. Racing takes place on Saturday, October 22 and Sunday, October 23, between the hours of 7:45 AM and 5:00 PM. The Regatta attracts youth, collegiate, masters, para-rowing, international, world champion, and Olympic athletes competing in 32 events. Follow HOCR on Facebook, Instagram and Twitter.

Media Contact:
Kevin Flight, Elevate Communications: 617-861-3657, kflight@elevatecom.com

 

The Head Of The Charles® Regatta Introduces New Events for 2016

New Youth and Directors’ Challenge events to be added to the 52nd HOCR

Cambridge, MA – The Head Of The Charles® Regatta (HOCR), the world’s largest two-day rowing competition, is pleased to announce the addition of two new events and the expansion of Para Rowing events at the Fifty Second Race.  The 2016 Regatta will debut a new youth event, the quad with coxswain, and introduce the mixed eight to replace the mixed quad as a Directors’ Challenge event.

Youth Quad with Coxswain
The HOCR seeks to play a lead role in encouraging the growth of youth rowing in the United States and has introduced the Youth 4x+ to accommodate the increased demand for youth events.  While the Youth 8+ and 4+ possess the largest fields at the HOCR, 85 boats in each event, non-guaranteed entries must contend with the lowest acceptance rates of the Regatta.  As more youth programs apply for entry, the acceptance rate for non-guaranteed entries in events such as the Youth 4+ has decreased from 42% in 2012 to 25% for the 2015 Regatta.  The addition of the 4x+ will provide the opportunity for roughly 200 additional youth athletes to compete in 2016.

“The youth events are among the fastest growing and most competitive events at the Regatta,” according to Fred Schoch, the Executive Director. “These rowers and scullers represent the future of the sport and the Head Of The Charles Regatta provides a wonderful opportunity for them to compete on the same stage as the top collegiate athletes, national team members, and current Olympians.”

As with the addition of the Youth 1x in 2013, the HOCR has chosen to add the Youth 4x+ in a conscious effort to promote and expand sculling opportunities for youth rowers at the Regatta.  The 4x+ is found in both the United States and abroad as a training boat for youth scullers, but there is little opportunity to race in this boat class. The HOCR hopes that by providing a venue for 4x+, youth sculling programs will continue to expand in the United States, and that other top youth regattas may follow suit and include this event as part of their programming.

Para Rowing at the HOCR
After the success of the Inclusion 2x Exhibition in 2015, the 52nd HOCR will incorporate the boat class as part of the TA 2x event and expand the LTA 4+ field to contain Inclusion 4+.  Inclusion boats are crews where 50 percent of the athletes, excluding the coxswain, have a qualifying visual, physical, or intellectual impairment that substantially limits on or more major life activities.  The addition of Inclusion boats in the LTA 4+ will provide racing opportunities for Intellectually Disabled (ID) Para Athletes within the newly reclassified event.  “I am thrilled to see the Inclusion events move from exhibition to medal status,” said Ellen Minzner, CRI Director of Outreach and Coach of the US Paralympic LTA 4+.  “This will increase opportunities for high school and collegiate teams that will have significant long-term impact on our sport, and recruiting for our future Paralympic teams.”

Directors’ Challenge Mixed Eight                                    
The Mixed Eight will return to the HOCR after a 35 year hiatus.  Last raced in the early 1980s, the Mixed Eight will replace the Mixed Quad, providing an opportunity for sweep rowing in the Directors’ Challenge field.  Entries will be accepted on a first come first serve basis.

###

About the Head Of The Charles Regatta
Preparing for the 52nd race, the Head Of The Charles Regatta is the world’s largest two-day regatta, attracting more than 11,000 rowers and 400,000 spectators to the banks of the Charles River. Racing takes place on Saturday, October 22 and Sunday, October 23, between the hours of 8:00 AM and 5:00 PM. The Regatta attracts youth, collegiate, masters, para-rowing, international, world champion, and Olympic athletes competing in 61 events. Follow HOCR on Facebook, Instagram and Twitter.

Media Contact:
Kevin Flight, Elevate Communications: 617-861-3657, kflight@elevatecom.com

The Head Of The Charles® Regatta Names Kathy Kirk as New Chairman

Kirk succeeds longtime chairman Edward Smith, who will continue
to serve in an ex-officio role with the Head Of The Charles Regatta

Cambridge, MA – The Head Of The Charles® Regatta (HOCR), the world’s largest two-day rowing competition, announced today that its board of directors has elected Kathy Kirk as Chairman of the Regatta, beginning in 2016. Kirk succeeds Edward Smith, who has led the board since 1997 and been a central figure in the running of the Regatta for the majority of its 51 years of operation.

Smith will continue to support the board and the Head Of The Charles Regatta in an ex-officio role. He was honored for his decades of work with a trophy in his name at the Regatta’s 50th anniversary in 2015.

“For the past 25 years, Ed Smith has provided the guiding leadership for the Regatta as our master strategist,” said Fred Schoch, the Executive Director of the HOCR. “Moreover, he has been my personal mentor and friend throughout his tenure and has helped me achieve many important goals as executive director. Ed cares deeply about rowing and the Regatta’s place in history and I am grateful that he will continue to contribute for the foreseeable future.”

Kirk has served as a Managing Director of the Head Of The Charles Regatta since 2008. She is an alumnus of Harvard Radcliffe Lightweight crew team and active member of numerous charitable and for-profit institutions in New England.

“The appointment of Kathy Kirk to chairman is a timely and exciting move for the Regatta,” Schoch continued. “She brings years of experience, commitment and passion to the post and will be a strong voice for the next phase of our growth. A long-time sculler, Kathy loves working with volunteers and solving problems. She will be a fantastic and visionary leader for the Regatta.”

One of the world’s preeminent rowing competitions, the HOCR attracts close to 11,000 competitors and more than 400,000 spectators annually. The 52nd Head Of The Charles Regatta will take place October 22-23, 2016. For more information on HOCR, visit www.hocr.org.

###

About the Head Of The Charles Regatta
Preparing for the 52nd race, the Head Of The Charles Regatta is the world’s largest two-day regatta, attracting more than 11,000 rowers and 400,000 spectators to the banks of the Charles River. Racing takes place on Saturday, October 22 and Sunday, October 23, between the hours of 8:00 AM and 5:00 PM. The Regatta attracts youth, collegiate, masters, para-rowing, international, world champion, and Olympic athletes competing in 61 events. Follow HOCR on Facebook, Instagram and Twitter.

Media Contact
Kevin Flight, Elevate Communications: 617-861-3657, kflight@elevatecom.com 

Head Of The Charles Regatta® Represents City of Boston in the New MONOPOLY HERE & NOW: U.S. Edition Game

The City of Boston Has Passed “GO” and Has Landed a Spot on the World’s Favorite Family Gaming Brand, MONOPOLY; World’s Largest Rowing Competition Selected as the Boston Property Space

Boston, MA – The 50th Anniversary isn’t all that the Head Of The Charles Regatta will be celebrating this year – the Regatta will also officially represent the Boston property space on the new MONOPOLY HERE & NOW: U.S. Edition game, released earlier this month. Hasbro, in celebration of MONOPOLY’s 80th birthday, invited fans across the world to vote and choose their favorite cities to be included as property spaces on the new version of the game.

The City of Boston received enough votes to make it as one of the 22 U.S. cities to be featured in the U.S. Edition game, with The Head Of The Charles Regatta®, the world’s largest two day rowing competition, representing its beloved Beantown. The MONOPOLY HERE & NOW global property space vote, powered by BuzzFeed, invited fans to pick the cities that will be featured in both the World Edition and U.S. Edition games. Boston made it into the top ten landing it on a red space, showcasing Bostonian’s love for their city.

In addition to celebrating its presence on the new MONOPOLY game, The Head Of The Charles, presented by BNY Mellon, will celebrate its 50th anniversary this October, a milestone that the Regatta will recognize in many ways including the introduction of an HOCR commemorative book titled The Head Of The Charles Regatta First 50, which chronicles the first half-century of the race and will be made available for the first time during Regatta weekend.

“It is an honor for the Regatta to be the City of Boston’s representation on the new MONOPOLY HERE & NOW: U.S. Edition game,” said Head Of The Charles Executive Director Fredrick Schoch. “It showcases the popularity of our city and the significance of the Regatta – a true New England event, as we celebrate our 50th anniversary. We are proud to represent our region on this iconic game.”

The Head Of The Charles Regatta is free and open to the public. In addition to exhilarating rowing action on the challenging three-mile course – beginning at Boston University’s DeWolfe Boathouse and finishing at Artesani Park in Brighton – the Regatta offers a number of family-friendly activities for all ages, including a rowing and fitness expo; food vendors serving delicacies from all over the world; and Reunion Village – the half-way point between the race offering clubs, schools, alumni groups, parents, boosters and more. It’s the perfect opportunity to catch up with friends in a fun and relaxed environment.

For more information on HOCR visit www.hocr.org

The MONOPOLY name and logos are trademarks of Hasbro. The distinctive design of the gameboard, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces, are trademarks of Hasbro, Inc. for its property trading game and game equipment. ©1935, 2015 Hasbro, Pawtucket, RI 02862. All Rights Reserved

###

About the Head Of The Charles Regatta
Celebrating its 50th anniversary and 52st race, the Head Of The Charles Regatta is the world’s largest two-day regatta, attracting more than 11,000 rowers and 400,000 spectators to the banks of the Charles River. The Regatta will also release an HOCR commemorative book for sale, titled The Head Of The Charles Regatta First 50, which chronicles the first half-century of the race. Racing takes place on Saturday, October 17 and Sunday, October 18, between the hours of 8:00 AM and 5:00 PM. The Regatta attracts youth, collegiate, masters, para-rowing, international, world champion, and Olympic athletes competing in 61 events. Follow HOCR on Facebook and Twitter.

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Media Contact
Kevin Flight, Elevate Communications: kflight@elevatecom.com

The Head Of The Charles Regatta® Celebrates 50th Anniversary In Boston

World’s Largest Rowing Competition to be held October 17-18, 2015,
and will feature a commemorative 50th Anniversary book

Cambridge, MA – The Head Of The Charles Regatta® (HOCR), the world’s largest two-day rowing competition, will celebrate its 50th anniversary this October, a milestone that the Regatta will recognize with the introduction of an HOCR commemorative book titled The Head Of The Charles Regatta First 50, which chronicles the first half-century of the race. The Regatta will also debut a new trophy in honor of Board Chairman and longtime volunteer and competitor, Edward J. Smith.

One of the world’s preeminent rowing competitions, the 2015 Head Of The Charles Regatta will feature a variety of races for U.S. and international rowers of all ages and abilities. The Regatta’s 50th anniversary and 51st race, scheduled for October 17 and 18, is expected to attract close to 11,000 competitors and more than 400,000 spectators.

The historic and celebratory 2015 Regatta is set to feature its strongest and most diverse rowing field in event history. Local, international, and Olympic rowing legends are expected to compete, as well as teams from nations that have never before participated in HOCR – exciting additions to an already-deep field of international entrants.

BNY Mellon, a global leader in investment management and investment services, returns for the third year of a five-year commitment as Presenting Sponsor of HOCR. The BNY Mellon Championship Trophy will be presented to the winning collegiate competitors in the Regatta’s Men’s and Women’s Championship Eights.

To celebrate the 50th anniversary, HOCR organizers are inviting fans and competitors to commemorate the milestone in a variety of ways:

  • Visit retail licensed Regatta merchandise locations throughout the weekend to get The Head of the Charles Regatta First 50book written by Boston Globe reporter John Powers chronicling the first fifty years of the race. The book will be released the week ahead of the Regatta and will be made available for purchase during the race weekend.
  • Share a favorite HOCR memory on the Head Of The Charles Regatta’s official Facebook and Twitter pages, making sure to include the hashtag for this year, #HOCR51

The Regatta’s 50th anniversary is not the only milestone to be celebrated this fall. Executive Director Frederick Schoch will be celebrating his 25th year organizing and directing the Regatta, a position he has held since 1991. Schoch also serves on the National Rowing Foundation’s Board of Directors, as well as on for FISA – the international governing body of the sport of rowing – on the Events Commission. He also worked as an NBC Sports analyst for the 2012 Summer Olympic Games in London.

“This is a year of celebration and new beginnings for the Regatta as we reflect on the past five decades of incredible teamwork, athleticism and tradition, while also looking ahead at the fifty years to come,” said Head Of The Charles Executive Director Fredrick Schoch. “I have been honored to have had a part of one of the most anticipated fall traditions in New England for the past twenty-five years, and look forward to celebrating our 50th Anniversary with everyone in October.”

In addition to Presenting Sponsor BNY Mellon, HOCR returns an impressive lineup of corporate partners, including Brooks Brothers (Official Premium Apparel Sponsor) and New Balance (Official Athletic Footwear and Apparel Sponsor). Additionally, Sperry Top-Sider, the Lenox Hotel, Sierra Nevada, Gentle Giant Moving Co., and the Shell Fuel Rewards Network return to sponsor this year’s event.

The Head Of The Charles Regatta will be free and open to the public. In addition to exhilarating rowing action on the challenging three-mile course – beginning at Boston University’s DeWolfe Boathouse and finishing at Artesani Park in Brighton – the Regatta offers a number of family-friendly activities for all ages, including a rowing and fitness expo; food vendors serving delicacies from all over the world; and Reunion Village – the half-way point between the race offering clubs, schools, alumni groups, parents, boosters and more. It’s the perfect opportunity to catch up with friends in a fun and relaxed environment.

For more information on HOCR visit www.hocr.org

###

About the Head Of The Charles Regatta
Celebrating its 50th anniversary and 51st race, the Head Of The Charles Regatta is the world’s largest two-day regatta, attracting more than 11,000 rowers and 400,000 spectators to the banks of the Charles River. The Regatta will also release an HOCR commemorative book for sale, titled The Head Of The Charles Regatta First 50, which chronicles the first half-century of the race. Racing takes place on Saturday, October 17 and Sunday, October 18, between the hours of 8:00 AM and 5:00 PM. The Regatta attracts youth, collegiate, masters, para-rowing, international, world champion, and Olympic athletes competing in 61 events. Follow HOCR on Facebook and Twitter.

Media Contact
Kevin Flight, Elevate Communications: kflight@elevatecom.com

400,000 Spectators Line the Banks of Boston’s Charles River During 50th Annual Head Of The Charles® Regatta

More than 11,000 athletes from around the globe race in 61 events during world’s largest rowing Regatta

What:
The monumental 50th Annual Head Of The Charles Regatta, presented by BNY Mellon, will draw athletes and spectators to a three-mile stretch of Boston’s historic Charles River during the two-day event. Spectators will flock to the riverbanks for this milestone to watch male and female rowers compete in 61 competitive races, while taking in the sights and sounds of the scenic area that has captivated millions since the Regatta’s inception in 1964.

The Head Of The Charles Regatta is free and open to the public. For more information visit www.HOCR.org.

Please consider mentioning 50th Head of the Charles Regatta when delivering the weather forecast for this weekend (Saturday and Sunday).

When:
Saturday, October 18, 8:00 a.m. to 5:00 p.m.
Sunday, October 19, 8:00 a.m. to 5:00 p.m.

Where:
Charles River, Boston/Cambridge, Massachusetts
Download the 2012 map here

Start: Boston University’s DeWolfe Boathouse
619 Memorial Drive, Cambridge, MA

Finish: Artesani Park
1255 Soldiers Field Road, Boston, MA

###

About The Head Of The Charles Regatta:
In its 50th year, the Head Of The Charles Regatta is the world’s largest two-day regatta, attracting more than 11,000 rowers and 400,000 spectators to the banks of the Charles River. Racing takes place on Saturday, October 18 and Sunday, October 19, between the hours of 8:00 a.m. and 5:00 p.m. The Regatta attracts youth, collegiate, masters, international, World Champion and Olympic athletes competing in 61 events. Follow the HOCR on Facebook and Twitter.

Media Contact:
Kevin Flight, Elevate Communications: kflight@elevatecom.com