Red Sox Foundation Picnic in the Park Again a Winner For Fans, New England Charities

Thousands of Dollars raised to help 47,000 Children served by DCF

Boston, MA – The field at Fenway Park is hallowed ground. The chance to watch a game played on it is special to all Red Sox and baseball fans. But the opportunity to go onto the lawn and celebrate the day with a picnic on the storied turf is something altogether unique and an occasion to be cherished.

The 12th annual Picnic in the Park, presented by Ace Ticket, Aramark, Kayem, HP Hood, and Home Goods took place an hour after the July 30 Red Sox-Royals game on a glorious sunny late Sunday afternoon.

The Red Sox Foundation Picnic in the Park has become a summer ritual in Boston with Red Sox fans of all ages flocking to the field their heroes play on to enjoy an early dinner on the grass, as well as the chance to get autographs from Red Sox players and coaches and help various charities.

Fans were granted access to the outfield for the picnic itself, an hour after the game. Fans with an “MVP” ticket also received a bleacher seat, an autographed ball from a Red Sox legend and the chance to take a picture with the 2004, ’07 and ’13 World Series trophies.

The best part for many of the fans who paid the premium to spend an hour or two on the field is walking away knowing they’ve made a substantial contribution to organizations that help those in need in the Boston community.

Proceeds from the latest edition of Picnic in the Park will benefit each of the five New England sports team charities, including the Red Sox Foundation, the Boston Bruins Foundation, the Shamrock Foundation, the New England Patriots Charitable Foundation and the New England Revolution Foundation.

But perhaps the most significant beneficiary of the Picnic in the Park was the DCF Kids Fund. The Kids Fund provides basic necessities and enrichment opportunities to 47,000 children served by the Massachusetts Department of Children and Families.

One of the highlights every year is the 55-minute autograph session with Red Sox players, who wait along the warning track to sign for fans. There was also a performance from Blue Man Group, a BBQ dinner on the outfield, goodie bags and a live auction of one-of-a-kind player-donated experiences from Red Sox players and their wives.

 

City of Boston, Highland Street Foundation Join Red Sox to Bring Red Sox Baseball to Boston Common This Summer

“Out Of the Park” Event to Screen Red Sox-Yankees Game on August 12

Boston, MA – The City of Boston, Highland Street Foundation, and the Boston Red Sox today announced that the fourth annual “Out of the Park” will take place on Saturday, August 12, on the Boston Common. “Out of the Park” is a free, family-oriented event that brings the Fenway Park experience out to the community.

“Out of the Park” will feature a live viewing of the 4:05 p.m. August 12 Red Sox-Yankees game at Yankee Stadium.  The New England Sports Network (NESN) broadcast will be shown on a 15-foot video screen with cut-ins by a live game announcer. “Out of the Park” includes free food, provided courtesy of Red Sox partners Aramark, Cavendish Farms, Savenor’s Butcher & Market, Poland Spring, Frito Lay, Kayem Foods, Del’s Frozen Lemonade, and King’s Hawaiian.

“Out of the Park is a great way to bring the excitement of Fenway Park to another one of our City’s treasured destinations, the Boston Common,” said Mayor Martin J. Walsh. “This family-friendly event will offer residents and visitors a unique opportunity to celebrate the Boston Red Sox and Fenway Park during a day of fun and activities outside of Yawkey Way.”

“Out of the Park” will begin at 2:30 p.m. with the Red Sox Mobile Showcase bringing a batting cage, virtual reality station, pitching accuracy, and other games for families to enjoy. The events will also include many of the signature elements and amenities that can be found in and around Fenway Park and Yawkey Way during home games, such as caricaturists, balloon artists, and face painters. Red Sox Mascot Wally the Green Monster, his sister Tessie, along with a live DJ will be present throughout the day. Attendees will also have a chance to take rides on the carousel with free vouchers and participate in giveaways.

“It is our hope that anyone who has a love of baseball or simply a desire to feel part of a larger community can join us,” said Blake Jordan, Executive Director, Highland Street Foundation.  “Out of the Park is about engaging individuals, children and families in an afternoon of fun while rooting on our hometown team.”

The concept for “Out of the Park,” which is supported by Boston Parks & Recreation, was created in 2014 from a shared focus on community building between the City, Highland Street Foundation, and the Red Sox. The free event is part of the club’s “Calling All Kids” initiative, an ongoing effort to connect baseball to the next generation of fans.

“We are grateful to Mayor Walsh, the City of Boston, and Highland Street Foundation for allowing us to bring the Fenway Park experience out to Boston’s central public park,” said Red Sox President Sam Kennedy. “This event is a great way to bring Red Sox baseball to life in our community while the team is on the road and provide those who can’t make it to Fenway Park this summer with a taste of the sights and sounds of our historic ballpark.” 

 

Red Sox Unveil 2016 Plans to Engage the Next Generation of Fans

Registration for Free Kid Nation Membership and Free Ticket for 2016 Season Starts Today

Boston, MA – The Red Sox will introduce a host of initiatives and events in 2016 designed to bring children and young adults closer to the game. The club’s “Calling All Kids” movement, presented by Hood, includes the introduction of virtual reality at Fenway Park, a mobile truck experience that brings elements of the ballpark out to the community, an Opening Day event for Little Leaguers at Fenway Park, free tickets to games for fans 14 and under, and $9 tickets for high school and college students.

“Connecting with younger audiences has increasingly become a focus for our club,” said Red Sox Chairman Tom Werner. “Our efforts are concentrated on making enhancements to the ballpark experience for kids and families, relating to younger fans through new technology, and bringing the Fenway Park atmosphere out to the community. Finding new and unique ways to introduce baseball to children and young adults is critical, not only for the Red Sox but for the future of the game itself.”

Reality Check
For the first time, the club will offer a virtual reality experience at Fenway Park through a series of 360 videos that give exclusive, all-access views of what it’s like to be a Red Sox player during the 2016 season. From the action of Spring Training to game preparation at Fenway Park, fans will have the ability to experience behind-the-scenes moments through new virtual reality headsets that will be set up in a re-created Red Sox dugout.

Virtual reality stations will be available to kids in Wally’s Clubhouse and to all fans in the Kids Concourse. The videos will also be available to fans online.

On The Road Again
The Red Sox will take Fenway Park on the road with a new mobile truck that will bring the ballpark experience to communities throughout New England. The Red Sox Mobile Experience presented by T-Mobile features a 15-foot truck with panels that move to remake the Green Monster wall. The truck will carry a batting cage, virtual reality dugout, and pitching stations to dozens of cities and towns during the 2016 season. The Red Sox Mobile Experience will debut the week of May 9 leading into MLB’s national “Play Ball!” weekend.

Also, for the third straight year, the Red Sox will partner with the Highland Street Foundation and the City of Boston for “Out of the Park,” a free event for families that brings a screening of a Red Sox road game and the atmosphere of Yawkey Way to a city park. The date and park location will be announced in the coming weeks.

Little Big League
The Red Sox will host hundreds of Little Leaguers at Fenway Park on Saturday, April 9, from 10 a.m. to noon for an Opening Day event that will celebrate the start of Little League’s baseball and softball season. Mayor Martin J. Walsh is scheduled to attend the special ceremony which will also include members of the Red Sox front office. Free concessions for the Little Leaguers will be provided by Red Sox concessionaire Aramark.

Additionally, the Red Sox Foundation will once again sponsor Little League teams across the Commonwealth by providing grants that help supply uniforms and equipment. The foundation will also continue to fund and operate 32 RBI teams (Reviving Baseball in Inner Cities) and Rookie Leagues. The youth programs serve more than 1600 at-risk children in the Boston area.

Free Tickets for Kids, Affordable Tickets for Students
For the second year in a row, entry-level membership in Red Sox Kid Nation will be free, and every child in the program can attend a game for free.  Membership is for children 14 and under. Fans can begin signing up for the membership and free ticket starting today on redsox.com/kidnation. The Red Sox Kid Nation program is presented by Hood.

Those who signed up for the free membership last year will automatically be re-enrolled in this year’s program. The free ticket is also available to those who sign up for the paid membership. More than 53,000 fans signed up for the Kid Nation program after the free ticket was introduced in 2015.

For high school and college students with a student ID, the club will again offer a $9 ticket for every regular season home game. The “Student 9’s,” presented by Selfeo, guarantee at least an entry into standing room with the possibility of an upgrade to seats when available.

Touching the Game
The Red Sox have made enhancements to Wally’s Clubhouse, located in the Kids Concourse behind right field, including opportunities for kids to experience the tactile elements of baseball.

A rolling mobile exhibit will feature a miniature fiberglass version of Pesky’s Pole that youngsters can sign with a dry erase marker, a piece of the padded field wall that lines the infield and outfield, and various compartments with objects for them to feel, such as a deconstructed baseball and Fenway Park dirt.

Miniature lockers staged to look just like the ones in the Red Sox clubhouse will be installed in Wally’s Clubhouse, and an oversized trunk filled with authentic Red Sox jerseys, cleats, and batting gloves will be available for kids to play dress up.

In addition to the tactile elements, enhanced organized games and activities such as Red Sox bingo, story time, Q&A sessions, and lessons on scoring the game will take place in the space. The Red Sox will also host a comprehensive clinic later in the season for kids who want to learn how to score the game.

And for the young collectors in the family, an extensive Red Sox bobblehead collection will be on display in the Team Store window located in the Kids Concourse.

Families are encouraged to enter the ballpark through Gate K (for Kids), which was created in 2015 and leads directly into the Kids Concourse. Wally’s Clubhouse is located in the Kids Concourse and is open for fans each home game from the 3rd through 7th innings.

Tessie, You Are the Only, Only, Only
At the end of Spring Training, Tessie the Green Monster will take her place in the Kids Concourse at Fenway Park where she will be a permanent staple before and during Red Sox home games throughout the season. Tessie is Red Sox mascot Wally the Green Monster’s sister and was introduced to fans in January at Baseball Winter Weekend at Foxwoods.

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Baseball Fans to Experience Field of Dreams as they Take to the Diamond At Red Sox Fantasy Camp

Campers to live out Major League aspirations as they hit, catch and
run under the tutelage of former Red Sox Greats at JetBlue Park

What:
Red Sox Fantasy Camp, which provides fans of all skill levels the opportunity to live out their dreams of playing in the big leagues by participating in a seven-day, seven-night camp featuring training sessions and games at JetBlue Park at Fenway South, the Red Sox state-of-the-art, 106-acre spring training and player development complex.

The 50 attendees of the sold-out camp will receive top-level coaching from past Red Sox greats and members of the team coaching staff and interact with their favorite baseball legends. Participants will also have the chance to play against a team of Red Sox alumni, enjoy nightly social events, and play in the Camp Championship game under the lights.

Who:

  • Red Sox legends include Luis Tiant, Rico Petrocelli, Trot Nixon, Keith Foulke, Rick Miller, Cecil Cooper, Troy O’Leary, Dennis Boyd, Butch Hobson, Mike Timlin, Alan Embree, Frank Viola, and Rich Gedman
  • 154 Fantasy Camp participants

When:
Now – Saturday, January 24, 2016

Where:
JetBlue Park at Fenway South
11500 Fenway South Drive
Fort Myers, FL 33913

Media Contact
Sarah Rich, Elevate Communications: 617-861-3658, srich@elevatecom.com

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Fenway Park “Open House” on April 25 Welcomes All Fans to Free, Day-Long Event Presented by Nexium® 24HR

Florida A&M University will Play North Carolina Central at 2 p.m. in
Fenway Park’s First-ever Historically Black College Baseball Showcase

Boston, MA – To help ensure as many fans as possible have an opportunity to enjoy Fenway Park during April school vacation week, the Red Sox will host a free, day-long Open House on Saturday, April 25, from 10 a.m. to 6 p.m. The Open House, presented by Nexium® 24HR, will feature college baseball between two Historically Black Colleges, Florida A&M University and North Carolina Central University, starting at 2 p.m.

Fans will have a chance to walk around the park at their own pace, discover behind-the-scenes locations, and learn more about the 103-year-old ballpark’s history by following the “Fenway Park: A Living Museum” plaques, displays, and historical markers.

“The Open House is a tremendous opportunity for families to experience the magic of Fenway up close, and enjoy what will be an exciting game as we welcome Florida A&M and North Carolina Central University to Boston,” said Boston Mayor Martin J. Walsh. “I thank the Red Sox for creating this exciting opportunity for Boston’s residents and visitors.”

“Our Open House in 2012 was popular with families during School Vacation Week, and we wanted to bring back this free event in which moms, dads, and kids can explore the ballpark at their leisure,” said Red Sox President/CEO Larry Lucchino. “An Historically Black College Baseball Showcase is a first for Fenway Park, and we are most pleased to welcome the baseball teams of Florida A&M and North Carolina Central.

“Mayor Martin J. Walsh was instrumental in allowing both the Open House and the college game, and we thank him for helping us create an event that attracts fans from all over Boston – and beyond.”

From 10 a.m. to 1 p.m., fans will also have an opportunity to walk on the warning track, sit in the dugouts, peer into the bullpens, and peek inside the Green Monster scoreboard (weather permitting). Fans can meet and receive autographs from Red Sox alumni throughout the day.

A college fair of historically black colleges will be set up in the State Street Pavilion Club before the game.

All Fenway Park gates and concession stands will be open.

Red Sox Unveil New Initiatives for Children in 2015

“Calling All Kids,” Presented by Hood, Includes Free Tickets for Children, Free Membership in Red Sox Kid Nation,
and $9 Student Tickets; “Gate K (for Kids)” will be Kid-Friendly Entrance into “Kids Concourse”

Boston, MA – The Boston Red Sox will introduce in 2015 a host of initiatives designed to bring children closer to the game. “Calling All Kids,” presented by Hood, will provide free membership in Red Sox Kid Nation, free tickets to as many as 25,000 kids, and new elements at Fenway Park including Gate K (for Kids), the Kids Concourse, and Wally’s Clubhouse.

For the first time, entry-level membership in Red Sox Kid Nation will be free, and every child in the program can attend a game for free. (If necessary, the club will limit membership to 25,000.) Membership is for children 14 and under. Fans can begin signing up for the membership and the tickets today, Monday, March 16, on redsox.com/kidnation.

Also, all high school and college students 15 and over with a student ID can purchase tickets for only $9 for every regular season home game. The tickets guarantee at least an entry into standing room, but the club will also upgrade to seats when they are available.

Additionally, the Red Sox will create “Gate K (for Kids),” a kid-friendly entrance located adjacent to Gate B leading into the new Kids Concourse. The right field area of the Big Concourse will be revamped with games, entertainment, Aramark concessions, and amenities.

Also in the Kids Concourse, the club will create “Wally’s Clubhouse” from the 3rd through 7th innings in the Champions Club presented by ALEX AND ANI, below the Royal Rooters Club. The respite from extreme weather also provides room to play, walk around, and meet Wally the Green Monster.

“The point is simple: we want to do all we can to attract children to Fenway Park,” said Red Sox President/CEO Larry Lucchino. “We hope to do so at least three ways: first, by providing greater access to Red Sox games to children and students; second, by enhancing their experience at the ballpark; and third, by strengthening the game of baseball among the young in our community. We are blessed with an extraordinary fan base that comprises many boys and girls. We want to help ensure that they fall in love with baseball, just as their parents and grandparents did before them.”

The Red Sox will also create community initiatives. The Red Sox Foundation will sponsor each of the 200 Little Leagues across Massachusetts and will again fund and operate 31 RBI teams (Reviving Baseball in Inner Cities) and Rookie Leagues serving more than 1200 children. The foundation’s commitment is more than $220,000.

Building on the success of last year’s partnership between the Highland Street Foundation, the City of Boston, and the Red Sox, “Out of the Park” will return in 2015. The free event for families at a city park emulates Fenway Park’s Yawkey Way atmosphere while fans watch a Red Sox road game on a giant screen. The date and park will be announced in the future. In addition to the event, the partners this year will collaborate to refurbish 10 ballfields in Boston. Those fields will also be announced in the future.

Free Tickets and Kid Nation Memberships for Children 14 and Under
In recent years, Red Sox Kid Nation (RSKN) – a fan club membership for kids launched in 2005 – had an entry fee of as much as $36.95. Starting in 2015, base membership will be free. Those who sign up for the free membership will be offered a free ticket to a regular season game at Fenway Park. (The club may limit the free tickets to 25,000 children.)

“We would love to have such a demand problem,” said Red Sox Executive Vice President/Chief Operating Officer Sam Kennedy, a key creator of the overall initiative. “Many of us remember with fondness the ability, as teens, to take the T to Kenmore Square with our friends, walk to Fenway Park, and buy a ticket to that night’s game. We want to restore that life experience.”

For young fans who wish to choose additional amenities, a paid membership will also be available. It includes an extra-early entrance into Fenway Park to watch batting practice, a youth-sized Red Sox jersey, a Red Sox player backpack, a discount at the Yawkey Way Store, and Kid Nation email newsletters.

“Gate K (for Kids)”
The Red Sox will create “Gate K (for Kids)” – an entrance dedicated to children and families near Gate B at the corner of Van Ness and Ipswich Streets. The entrance leads to the Kids Concourse.

Kids Concourse
A revamped Kids Concourse is a roomy area of the original Big Concourse behind the right field corner with new attractions for young fans, including a six-foot nine-inch-tall Wally bobblehead, an interactive video wall that allows first-time fans to take photos and electronically sign their name to the video wall, and a Kid Nation welcome station.

The festive area will feature a balloon artist, stilt walker, and face painter. Kids will also see how they “measure up” to current Red Sox players by standing near pillars featuring actual size images of current players. They can also measure their own tiny footprints against those of the big feet of big leaguers on player footprints that will adorn the Kids Concourse walkways.

Little Leaguers who imagine what they might look like when they grow up to be ballplayers can see giant baseball cards of Red Sox players and their Little League photos.

The Kids Concourse will also be the new home for old ballpark favorites such as the historic bullpen cart used in the 60’s and 70’s, the Red Sox Mickey Mouse statue, and the Wally Bench.

Aramark, the Fenway Park concessionaire, will create kid-themed offerings in the upper level of the Kids Concourse. A $5 kids meal features a mini hot dog, cotton candy, and a small juice. Also, new souvenirs include a Wally ice-cream tray, cotton candy that comes with a novelty bat, and a glove-shaped tray with nachos or chicken fingers. Other affordable, bite-size menu items include mini pigs-in-a-blanket, corn dogs, fried Oreo mini churro bites, and fried apples.

Healthy options include fruit cups with grapes, sliced apples, and chopped watermelon, depending on the season, along with string cheeses. Aramark will also surprise kids at random with free ice cream during the season.

Wally’s Clubhouse
Inside the Kids Concourse, Wally’s Clubhouse provides an indoor space open every game from the 3rd to the 7th inning. Wally will visit in the third inning, and children can participate in interactive games and activities such as “Simon Says” and “Red Light/Green Light.” Boys and girls can also enjoy craft tables, a safe play area for toddlers with toys and a slide, a beanbag toss, video games, and a balloon artist and face painter.

Kids Crew
Overseeing interaction with children in the Kids Concourse and Wally’s Clubhouse will be the new Red Sox Kids Crew, a staff who greet kids as they enter Gate K, lead children in games, and provide families with assistance and information about kid-friendly activities.

$9 Student Tickets (for those 15 and older)
The Red Sox will make tickets available for every home game for all students 15 and older – from high school through college. The $9 ticket is the lowest at Fenway Park, and it guarantees at least standing room, but may also be upgraded to seats when they are available.

The new $9 Student Tickets are available online at redsox.com/student. Students provide information and receive a special code via email to complete the purchase.

Student tickets will be delivered through My Tickets Mobile, via MLB’s Ballpark Application. Students can scan their tickets directly from their phone when they arrive at the ballpark gates, and are asked to bring their student ID for verification to gain entry. In 2014, the club introduced a limited $9 standing room ticket for certain students.