When the prestigious Champions Series tennis tournament entered the Boston market, this client engaged Elevate Communications to generate awareness that encouraged New Englanders to attend the Inaugural Champions Cup Boston tournament
communication objectives
- Drive consumer awareness through a comprehensive marketing communications program in Greater Boston and key New England markets
- Implement event ticket and corporate sales programs
elevate communications programs
- A comprehensive, event marketing program that included managing an $800,000 media budget and managing adverting, promotions and public relations
- Managed an $800,000 media budget across broadcast (radio, TV and cable), print and Internet outlets
- Developed strategic partnerships that increased visibility
- Implemented an event public relations program that included radio, TV and online giveaways, press conferences, media tours, and pre-event and post-event media interviews
elevate results
- Finals and Semifinal matches sold out
- 95% of ticket inventory sold
- Secured an estimated $4 million in PR/marketing exposure
- 149 media placements in regional and national print, broadcast that delivered over 322 million total gross impressions
