Openera had a great software solution in an emerging market—but it had no marketing department and needed to quickly get the word out about its mobile IMS solution. Elevate Communications was selected by Openera to build “the buzz” in the industry for its innovative—but yet unknown—technology.
communication objectives
- Introduce the Openera suite of mobile IMS client software applications to the global telecommunications press and the analyst community
- Establish “first mover” status for Openera within the carrier and handset communities—two very different audiences
- Boost valuation to improve acquisition and funding opportunities
elevate communications programs
- Aggressive media and analyst relations campaign
- Full-scale corporate/product launch and media/analyst tour choreographed over a condensed three-week timeframe
- Editorial calendar outreach and feature placement program to create opportunities to promote an innovative technology solution
- International trade show public relations support to build booth attendance and create excitement within the industry about Openera’s solutions
- Thought leadership via placement of white papers, bylined articles and speakers
elevate results
- Booked 30+ media and analysts briefings
- Secured 25+ media placements in U.S. and international press
- Media coverage resulted in five carrier lab opportunities and 10 partner engagements
- Excitement and market demand led to an acquisition by NMS Communications only months after product launch
