Fenway Sports Group

Objectives

  • Position FSG as a leading global sports entity
  • Facilitate sponsorship sales in US and key international markets (Europe, Asia, etc.)
  • Convey unwavering commitment to establishing winning franchises both on and off the field
  • Establish distinct voice that transcends all properties while maintaining individual brand identities
  • Introduce executives to decision makers at target multi-national corporations that invest in sports marketing

Strategy

Generate exposure and media coverage that consistently reaches target audiences and promotes executives to marketing decision-makers worldwide

Program

  • Brand communications
  • Media relations
    • property PR
    • expert source positioning
    • executive press
    • awards
  • Thought leadership
    • Speaking opportunities
  • Property & partnerships announcements & activation
    • Roush Fenway Racing
    • Liverpool acquisition
    • FSM & LeBron James partnership
  • Event marketing
    • Football at Fenway
    • Winter Classic
    • Frozen Fenway

732
Media placements
(print, radio, TV and online)

576,286,186
Gross impressions

3,925,923,763
Lebron James
announcement impressions

$21,457,017
Estimated media value