Liverpool Football Club

North
American
Tour

Objectives

  • Drive ticket sales and increase awareness for all Liverpool FC (LFC) U.S. Tour matches
  • Harness tour excitement and strengthen LFC’s brand identity
  • Engage new audiences at youth level and create new legion of brand advocates
  • Highlight LFC ownership’s commitment to improving lives of young people and winning on and off the pitch
  • Develop unique and creative B2B programs that increase value and impact for LFC sponsors and partners
  • Increase awareness of LFC’s partnership with Warrior and secure widespread coverage for red kit and black kit debut
  • Position FSM as leading global sports sponsorship sales and consulting firm

Programs

  • Media relations
  • Event announcements
  • Ticket sales marketing & PR
  • Sponsorship activation PR
  • Cause marketing/PR

39,869
Fenway Attendance
(SOLD OUT)

33,087
Toronto Attendance

42,273
Baltimore Attendance

1,607,505,486
Gross Impressions

1,330
Media Stories

170
Credentialed Media (Fenway)

45
International Credentialed Media (Fenway)