Red Sox Moms

Objectives

  • Reach and engage New England families by educating them about fun, family-friendly programs and activities at Fenway Park
  • Drive ticket sales directly to this key target market and influential demographic
  • Create awareness of kid-friendly initiatives

Strategy

  • Create digital and social influencer campaigns tailor-made for hand selected New England Mom bloggers using content that supports team messaging
  • Offer unique opportunities that include game experience, community events, and ticket sales initiatives

#MWMamas Speaking of the Red Sox, another #valentinesday idea is to pick up this Boston Red Sox ticket package! http://www.metrowest-mamas.com/red-sox-truck-day

Posted by Metrowest Mamas on Thursday, February 12, 2015

450+
Pieces of original content

9.9M
Total impressions

#RedSoxMoms


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