The Boston Globe

Telling the story of the story-makers

Objectives

Exposure and Brand Building

  • Drive national and local awareness for The Boston Globe, BostonGlobe.com, and its award-winning journalists and editorial content
  • Reaffirm The Globe’s position as Boston and New England’s premier news organization

Innovation and Strength

  • Promote innovation, strength and breadth of Boston Globe Media Partners’ business
  • Highlight their growing portfolio of media properties, expertise of leadership team, and strong and growing audience of digital, print and mobile readers

Community Leadership, Engagement and Impact

  • Support the Globe’s mission to serve as Boston’s indispensable source of trusted news and information
  • Set a thoughtful agenda of issues that require attention in the Boston community which will serve as a lively forum for a variety of viewpoints

Programs

  • National and Local Media Relations
  • Corporate Communications and Industry PR
  • Thought Leadership and Cause-Related Marketing

Key initiatives

  • New Ownership
  • Tsarnaev Trial
  • Breaking News Pulizter
  • Crux Launch
  • “Deflategate”
The Boston Globe clippings
The Boston Globe clippings

2014 media interview bookings

  • 931 regional
  • 484 national
  • Special initiatives 752

2014 media placements

  • 2,167