Corporate PR & Brand Building

Objectives

  • Solidify The Fallon Company’s reputation as one of the country’s premier real estate development companies
  • Establish Fan Pier as Boston’s preeminent waterfront development that sets a new standard for major mixed-use projects
  • Extend footprint into national marketplace

Strategy

  • Leverage Fan Pier’s position as one of the country’s largest privately-funded mixed-use waterfront developments
  • Generate exposure and media coverage that consistently reaches and engages target audiences and drives awareness

Program

  • Media & Blogger Relations
  • Brand & corporate PR
  • Consumer PR
  • Thought leadership
  • Branding

25,596,065
2014 media impressions