"Over the course of his 26-year career, Terry has helped make the NBA's communications group one of the finest and most respected in all of sports - working to grow it from a small sports information shop to a full-service, multi-disciplinary global communications organization with business relationships on every continent," said Elevate Principal John Gates. "We are excited to have him as part of our senior leadership team as we continue to add new capabilities and services to address our clients' growing national and international communications needs."
During his tenure with the NBA, Lyons gained expertise in a wide range of communications functions - from marketing to television production. In his most recent role as Vice President of International Communications, Lyons was responsible for all of the league's communications efforts outside of the United States.
Lyons was instrumental in the effort to integrate NBA players into the Olympic movement prior to 1992. Those efforts helped propel the NBA onto the global stage at an exponential rate: most recently, NBA players represented eight of the 12 counties in the 2004 Summer Olympic Games in Athens and 15 of the 24 countries in the 2006 World Championship in Japan.
Lyons served in a communications role with USA Basketball, while working in a senior management capacity for the NBA at the Olympics Games held in 1992 (Barcelona);
1996 (Atlanta); 2000 (Sydney) and 2004 (Athens). He worked in similar roles for USA Basketball and the NBA at FIBA World Championships in 1994 (Toronto); 2002 (Indianapolis) and 2006 (Sapporo & Saitama/Tokyo). From 1992 to 2007, He served as a liaison to the United States Olympic Committee and FIBA, the international governing body for basketball.
"I believe that Elevate Communications is the perfect fit for my skills," said Lyons. "Elevate is poised for long-term growth, and I look forward to drawing upon my knowledge and experience in the national and international media markets to better serve our clients."
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