Throughout his career, Lyons helped launch NBA.com, the Women's National Basketball Association (WNBA), NBA TV and the NBA Development League (NBA D-League). In addition, he managed broadcast and public relations relationships with ABC/ESPN, NBC Sports, CBS, CNN and Turner Sports. In 1986, he created and organized NBA Photos to assist NBA Entertainment in chronicling photographically the league's growth and history.
Lyons began his career in sports management in 1981 as an NBA public relations intern while a student at St. John's University. He was Director of Media Relations from 1989 to 1993 before being promoted to Vice President and concentrating his efforts on the NBA's international growth.He also played a role in the NBA's many community service initiatives, including "Don't Foul Out," "Stay in School," "NBA Cares," "USA Basketball's Hoops for Troops" and "Basketball without Borders," the league's premier basketball and community outreach initiative on four continents.
"Terry had a myriad of career options after leaving professional basketball and we are excited that he chose to join the Elevate team," said Gates. "His role in helping to build the NBA brand into one of the world's most highly regarded sports and entertainment properties makes him an ideal fit for us."
About Elevate Communications
Founded in 2003, Elevate Communications is a full-service public relations agency that provides strategic public relations counsel and results-driven marketing communications programs for some of the region's most renowned brands. Elevate clients include Atlantic Associates Inc., (AAI), the Boston Celtics, Fenway Sports Group, The Head Of The Charles Regatta, The Deutsche Bank Championship, Whaleback Systems, the Lyons Group, Champions Cup Boston, Hot Stove, Cool Music and Theo and Paul Epstein's Foundation to be Named Later.
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©2008 Elevate Communications Public Relations | Boston
