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Ireland’s Finest Hurling Teams to Compete for Championship at AIG Fenway Hurling Classic and Irish Festival as Third Match and New Tournament Format Are Announced

World’s “fastest field sport” returns to iconic Fenway Park with
Dublin, Galway, Tipperary and Clare competing in day-long championship;
Tickets on sale at 
www.redsox.com/hurling

Boston, MA (October 4, 2017) – Building off the wildly popular 2015 Fenway match, Fenway Sports Management (FSM) announced that the AIG Fenway Hurling Classic and Irish Festival will debut a new three-game tournament championship format when hurling returns to Fenway Park on Sunday, November 19. Previously a doubleheader, the tournament will now feature four of the most prominent teams in the world vying for a championship trophy at one of the most iconic sports venues in the world. Tickets for the AIG Fenway Hurling Classic and Irish Festival, which include all three games of the tournament, are available at www.redsox.com/hurling.

FSM, in partnership with American International Group (AIG), the Gaelic Players Association (GPA), and the Gaelic Athletic Association (GAA), will bring ‘Ireland’s Ancient Warrior Sport’ back to Fenway for the second time in three years after a 61-year absence dating back to 1954. The AIG Fenway Hurling Classic and Irish Festival will feature the very best and most competitive Hurling rivals from Ireland beginning at 12:30 p.m. ET as 2017 League and All-Ireland Champions Galway and Dublin square off in a highly-anticipated rematch of their 2015 battle, while Tipperary will take the pitch versus Clare in the other preliminary match up. The winners of the two preliminary games will face-off in the championship match to determine the tournament winner at 3:00 p.m. ET.

“The strong demand and positive response to the inaugural AIG Fenway Hurling Classic in 2015 prompted us to make this year’s event even bigger and better,” said Fenway Sports Management Managing Director Mark Lev. “The game’s exciting combination of speed, skill, constant action and scoring has really resonated with fans. We’re excited to announce the addition of a third match and the introduction of the new tournament format, which will result in one team hoisting our inaugural trophy. This will be a can’t-miss day on the New England sports calendar and we’re grateful to partners AIG, the GPA and GAA for enabling us to add yet another dynamic event to an already compelling off-season line-up at Fenway Park.”

Hurling, widely believed to be the world’s oldest field game, combines agility, strength and intensity, earning it the reputation as the “fastest game on grass” among its loyal and passionate followers. Title sponsor AIG has been an official sponsor to Dublin GAA since November 2013 and has been committed to raising the profile of hurling and other Gaelic Games to a broader global audience.

“Along with the championship trophy, there will be an intense Irish pride for counties competing in the final match,” said GPA Chief Executive Officer Dermot Earley. “The new tournament format is going to bring the best out of four brilliant teams. It will be an unforgettable day for fans, players and the sport of hurling as a whole.”

In addition to the Hurling Classic, AIG and FSM have teamed up to offer attendees a lively Irish festival complete with Irish food, music and dancing. Additional details about the Irish Festival will be continuously posted at the event website. Furthermore, Aer Lingus has signed on as the Official Airline of the AIG Fenway Hurling Classic and Irish Festival and will transport the four teams from Ireland to Boston as well as presenting the stream of the doubleheader in November. For more details on the AIG Fenway Hurling Classic and Irish Festival and ticket information, please visit www.redsox.com/hurling.

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About Fenway Sports Management (FSM)
Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting and the creation of unique and memorable events and experiences.

A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

About American International Group, Inc. (AIG)
American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Additional information about AIG can be found at www.aig.com | YouTube: www.youtube.com/aig | Twitter: @AIGinsurance www.twitter.com/AIGinsurance | LinkedIn:  www.linkedin.com/company/aig. These references with additional information about AIG have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

About the Gaelic Players Association (GPA)
The Gaelic Players Association (GPA) is a not‐for‐profit organization supporting Ireland’s elite amateur county Gaelic footballers and hurlers. With over 2000 current playing members and expanding alumni, the GPA supports its athletes through the provision of a comprehensive Personal Development Program. The aim of the program – which covers personal development coaching, education and training, career coaching, leadership development and health and wellbeing – is to make a meaningful difference to the lives of our athletes outside the sports, encourage their long-term personal development and ensure that they realise their potential.  The GPA is dedicated to players throughout their lives and guided by the principles of excellence, commitment, compassion, diversity and transparency. We strive to ensure that all our players achieve their personal best in all aspects of their lives.

About the Gaelic Athletic Association (GAA)
The Gaelic Athletic Association (GAA) was founded in 1884, and is Ireland’s largest sporting organization. It is celebrated as one of the great amateur sporting associations in the world. It is part of the Irish consciousness and plays an influential role in Irish society that extends far beyond the basic aim of promoting Gaelic games.

Media Contacts
Keith Gainsboro, Elevate Communications: 617-895-7905, kgainsboro@elevatecom.com
Karen Thorpe, GPA Communications: +353 1 681 4251, karen@gaelicplayers.com

 

Fenway Sports Management Announces the Return of Hurling at Fenway Park with the 2017 AIG Fenway Hurling Classic and Irish Festival

Following a successful event in 2015, the world’s fastest field sport returns to
Fenway Park for the second time in three years with a doubleheader on November 19

Boston, MA – Fenway Sports Management (FSM), American International Group (AIG), the Gaelic Players Association (GPA) and the Gaelic Athletic Association (GAA) announced that the sport of hurling will return to Fenway Park with a doubleheader in the AIG Fenway Hurling Classic and Irish Festival on Sunday, November 19, 2017. Hurling, believed to be the world’s oldest field game, combines agility, strength and intensity to make it one of the fastest paced games played.

“Nearly 28,000 fans packed Fenway Park when hurling returned to the ballpark for the first time in 61 years in 2015 and we’re thrilled to have the fastest game on grass back for two matches this November,” said Mark Lev, Managing Director of Fenway Sports Management. “We are fortunate to have great partners in AIG, the GPA, the GAA, Mayor Martin J. Walsh and the City of Boston to help bring this exhilarating sport back to Fenway. FSM is proud to play host to one of Ireland’s most traditional sports and further our commitment to bringing unique events to Boston.”

One of Ireland’s native Gaelic Games, hurling shares a number of similarities to Gaelic football, such as the field and goals. Hurlers use a wooden stick called a hurley to hit a small ball called a sliotar (pronounced slitter) between the opponents’ goalposts either over the crossbar or under the crossbar into a net guarded by a goalkeeper. Similar to 2015, teams will play a modified version of hurling called “Super 11’s,” which reduces the pitch to 11 players and the only way to score is under the crossbar into the net.

“After an immensely successful event in 2015, we are delighted that hurling is coming back to Boston and Fenway Park,” said GPA Chief Executive Officer Dermot Earley. “Playing our games in iconic sports venues like Fenway Park further promotes the growth and interest of our games in the US and worldwide. Our players are looking forward to a great doubleheader on the famous turf at Fenway this November.”

AIG has been an official sponsor to the Dublin GAA since November 2013 and has been committed to raising the profile of hurling and other Gaelic Games to a broader global audience.

“Hurling continues to grow in popularity and events like the AIG Fenway Hurling Classic and Irish Festival help continue to grow the sport’s profile globally,” said Tom Allen, Managing Director, Boston Region, AIG. “We are excited to once again bring hurling back to this iconic venue for the game’s fans and introduce the game to a broader audience in the United States.”

Additional details about the 2017 AIG Fenway Hurling Classic and Irish Festival, including ticket information, will be made available at www.redsox.com/hurling.

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About Fenway Sports Management (FSM)
Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.

A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

About American International Group, Inc. (AIG)
American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG’s core businesses include Commercial Insurance and Consumer Insurance, as well as Other Operations. Commercial Insurance comprises two modules – Liability and Financial Lines, and Property and Special Risks. Consumer Insurance comprises four modules – Individual Retirement, Group Retirement, Life Insurance and Personal Insurance. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Additional information about AIG can be found at www.aig.com and www.aig.com/strategyupdate | YouTube: www.youtube.com/aig | Twitter: @AIGinsurance | LinkedIn: http://www.linkedin.com/company/aig. These references with additional information about AIG have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

About the Gaelic Players Association (GPA)
The Gaelic Players Association (GPA) is a not‐for‐profit organization supporting Ireland’s elite amateur county Gaelic footballers and hurlers. With over 2000 current playing members and expanding alumni, the GPA supports its athletes through the provision of a comprehensive Personal Development Program. The aim of the program – which covers personal development coaching, education and training, career coaching, leadership development and health and wellbeing – is to make a meaningful difference to the lives of our athletes outside the sports, encourage their long-term personal development and ensure that they realise their potential.  The GPA is dedicated to players throughout their lives and guided by the principles of excellence, commitment, compassion, diversity and transparency. We strive to ensure that all our players achieve their personal best in all aspects of their lives.

About the Gaelic Athletic Association (GAA)
The Gaelic Athletic Association (GAA) was founded in 1884, and is Ireland’s largest sporting organization. It is celebrated as one of the great amateur sporting associations in the world. It is part of the Irish consciousness and plays an influential role in Irish society that extends far beyond the basic aim of promoting Gaelic games.

Media Contacts
Keith Gainsboro, Elevate Communications: 617-895-7905, kgainsboro@elevatecom.com
Karen Thorpe, GPA Communications: +353 1 681 4251, karen@gaelicplayers.com