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All-Natural Caffeine Stir Stick pureLYFT Taps F & M Merchant Group to Expand Retail Presence

Leading Sales and Marketing Consultants Will Bring CLEAN CAFFEINE®
Product to  
Grocery and Convenience Stores Across the Nation

Fanwood, NJ – pureLYFT, an all-natural product that delivers 125mg of CLEAN CAFFEINE® into any beverage, has tapped Sales and Marketing consultants F & M Merchant Group to bring its innovative energy stir sticks to more grocery and convenience stores nationwide.

“With its convenient stir-stick and sought after all-natural energy, pureLYFT is an ideal product for the shelves of grocery and convenience stores,” said F & M Merchant Group Managing Partner George Fiscus. “We’re thrilled to join the emerging brand on their mission to clean up caffeine, and know our retail network will concur as they seek new and innovative products for their customers.”

pureLYFT is an all-natural energy product that delivers 125mg of CLEAN CAFFEINE® into the beverage of the consumer’s choice through a patented single use stir stick, allowing them to skip coffee, sugary sports drinks and artificial energy supplements. It has zero calories, is non-GMO and provides clean energy through natural caffeine derived from green coffee bean extract fortified with vitamins A and B complex. It boasts a refreshing, neutral taste and provides the same amount of caffeine found in a 12-ounce cup of coffee.

“We’re receiving an increase in demand for pureLYFT in brick-and-mortar locations, and we know F & M Merchant Group will support the brand’s growth, creating opportunities for us in retail stores across the country,” said pureLYFT CEO & Co-Founder Erik Elfstrum. “F & M recognizes the opportunity to bring Clean Caffeine® energy to consumers, and we look forward to working with them.”

Since 1999, F & M Merchant Group has worked with a range of clients from Fortune 100 Companies to new, emerging brands to secure retail placement in grocery, drug, convenience and mass market retailers such as CVS Caremark, Walgreens, Target, Albertsons Companies and Wegman’s Food Markets.

pureLYFT is currently available in more than 1,000 campus book and convenience stores through Barnes & Noble and independent retailers; select ShopRite supermarkets; luxury hotels; and online at Amazon.com and pureLYFT.com. The product’s core consumers include health and fitness enthusiasts, athletes, college students, travelers, business professionals, and busy moms and dads, who are aware of the ingredients they consume and are drawn to all-natural products.

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ABOUT pureLYFT
pureLYFT® is an all-natural energy product made from green coffee beans that delivers 125 mg of CLEAN CAFFEINE® (equivalent to a tall cup of coffee) into the beverage of consumers’ choice through a convenient single-use energy stir stick. pureLYFT has zero calories, is fortified with vitamins A and B Complex, and has a refreshing, neutral taste, allowing consumers to take a break from your typical coffee routine, while avoiding sugary sports drinks and artificial energy supplements. For more information visit pureLYFT.com or follow pureLYFT on Facebook, Twitter and Instagram.

Innovative All Natural Caffeine Stir Stick pureLYFT Expands Presence at Higher Learning Institutions with NACSCORP Distribution Partnership

Leading Distributor for Independent Educational Retailers Offers CLEAN CAFFEINE®  Product to Campuses Across the Nation   

Fanwood, NJ – pureLYFT, an all natural product that delivers 125mg of CLEAN CAFFEINE® into any beverage, signed an agreement with NACSCORP to offer its innovative energy stir sticks to more than 1,000 independent higher learning retailers nationwide.

“The retailers we work with demand innovative products that serve the needs of their customers, and with so many students paying attention to the ingredients they consume, we know the pureLYFT Clean Caffeine® stir stick will be a hit,” said NACSCORP Director of Marketing and Merchandising Joan Keehan. “We look forward to working with the company to provide all natural energy to students across our network.”

pureLYFT is an all natural energy product that delivers 125mg of CLEAN CAFFEINE® into the beverage of the consumer’s choice through a patented single use stir stick, allowing them to skip coffee, sugary sports drinks and artificial energy supplements. It has zero calories, is non-GMO and provides clean energy through natural caffeine derived from green coffee bean extract fortified with vitamins A and B complex. It boasts a refreshing, neutral taste and provides the same amount of caffeine found in a 12-ounce cup of coffee.

“pureLYFT is a natural fit for college campuses. as students want all natural products that will help them stay awake and alert,” said pureLYFT CEO and Co-Founder Erik Elfstrum. “Adding NACSCORP as a distribution partner will expand the retail presence of our Clean Caffeine® stir sticks at higher learning institutions across the country, providing even more students the opportunity to energize anything, while cutting out the need to consume the artificial energy drinks that are currently on the market.”

NACSCORP helps educational retailers compete more successfully by providing consistent and reliable wholesale distribution of books and merchandise products, as well as unique and valuable programs and services.

In addition to NACSCORP’s independently owned retail partners, pureLYFT is available in more than 600 Barnes & Noble campus bookstores nationwide; at luxury hotels in multiple activation points including meeting rooms, guest rooms, spas and health clubs; and online at Amazon.com and pureLYFT.com. The product’s core consumers include health and fitness enthusiasts, athletes, college students, travelers, business professionals, and busy moms and dads, who are aware of the ingredients they consume and are drawn to all natural products.

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ABOUT pureLYFT
pureLYFT® is an all natural energy product made from green coffee beans that delivers 125 mg of CLEAN CAFFEINE® (equivalent to a tall cup of coffee) into the beverage of consumers’ choice through a convenient single-use energy stir stick. pureLYFT has zero calories, is fortified with vitamins A and B Complex, and has a refreshing, neutral taste, allowing consumers to take a break from your typical coffee routine, while avoiding sugary sports drinks and artificial energy supplements. For more information visit pureLYFT.com or follow pureLYFT on Facebook, Twitter and Instagram.

“Clean Caffeine” energy pioneer LYFT names Erik Elfstrum as CEO

Co-Founder of all-natural caffeine stir stick takes on full-time role to expand company

Westfield, NJ – LYFT, an all-natural energy product that delivers 125mg of “Clean Caffeine” through a convenient stir stick, announced the appointment of Co-Founder Erik Elfstrum as the brand’s CEO.

In his new role, Elfstrum will oversee the company’s overall strategic direction, including marketing and operations. With current placement in more than 500 Barnes & Noble College Booksellers, he will expand the brand’s retail distribution footprint, with a focus in the college, resort casino, hospitality and convenience markets. LYFT is also available for purchase on the company’s website PureLYFT.com.

“Given LYFT’s singular position in the market as a revolutionary, “clean caffeine” alternative to coffee and sugary, artificial energy drinks, my business partner and I knew right away we were onto something truly special,” said Elfstrum. “With my new, full-time position we are able to capitalize on the current momentum the brand is experiencing, and use the overwhelmingly positive feedback we have received early on to bring LYFT to the next level.”

LYFT provides clean energy through flavorless natural caffeine derived from green coffee bean extract with vitamins A and B complex. The product has zero calories and allows the consumer to remain alert without coffee, sugary sports drinks and artificial energy supplements.

“We seek to make LYFT an integral part of the caffeine routine,” said LYFT Vice President of Operations, William Fleming. “Appointing Erik CEO allows us to dedicate the time and resources needed to grow our burgeoning business and clean up caffeine across the nation.”

Prior to his position with LYFT, Elfstrum served as a top District Manager for Pfizer Pharmaceuticals from 1995-2016. Elfstrum began his career as Mortgage Loan Officer for First Citizens Bank in Silver Spring, Md. from 1993 – 1995 after graduating from the University of Maryland with a B.S. in Business, where he was also the captain of the school’s Lacrosse team. His devotion to health and fitness, along with his love for caffeine, sparked inspiration for Elfstrum, which led to the product’s creation.

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