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Ireland’s Finest Hurling Teams to Compete for Championship at AIG Fenway Hurling Classic and Irish Festival as Third Match and New Tournament Format Are Announced

World’s “fastest field sport” returns to iconic Fenway Park with
Dublin, Galway, Tipperary and Clare competing in day-long championship;
Tickets on sale at 
www.redsox.com/hurling

Boston, MA (October 4, 2017) – Building off the wildly popular 2015 Fenway match, Fenway Sports Management (FSM) announced that the AIG Fenway Hurling Classic and Irish Festival will debut a new three-game tournament championship format when hurling returns to Fenway Park on Sunday, November 19. Previously a doubleheader, the tournament will now feature four of the most prominent teams in the world vying for a championship trophy at one of the most iconic sports venues in the world. Tickets for the AIG Fenway Hurling Classic and Irish Festival, which include all three games of the tournament, are available at www.redsox.com/hurling.

FSM, in partnership with American International Group (AIG), the Gaelic Players Association (GPA), and the Gaelic Athletic Association (GAA), will bring ‘Ireland’s Ancient Warrior Sport’ back to Fenway for the second time in three years after a 61-year absence dating back to 1954. The AIG Fenway Hurling Classic and Irish Festival will feature the very best and most competitive Hurling rivals from Ireland beginning at 12:30 p.m. ET as 2017 League and All-Ireland Champions Galway and Dublin square off in a highly-anticipated rematch of their 2015 battle, while Tipperary will take the pitch versus Clare in the other preliminary match up. The winners of the two preliminary games will face-off in the championship match to determine the tournament winner at 3:00 p.m. ET.

“The strong demand and positive response to the inaugural AIG Fenway Hurling Classic in 2015 prompted us to make this year’s event even bigger and better,” said Fenway Sports Management Managing Director Mark Lev. “The game’s exciting combination of speed, skill, constant action and scoring has really resonated with fans. We’re excited to announce the addition of a third match and the introduction of the new tournament format, which will result in one team hoisting our inaugural trophy. This will be a can’t-miss day on the New England sports calendar and we’re grateful to partners AIG, the GPA and GAA for enabling us to add yet another dynamic event to an already compelling off-season line-up at Fenway Park.”

Hurling, widely believed to be the world’s oldest field game, combines agility, strength and intensity, earning it the reputation as the “fastest game on grass” among its loyal and passionate followers. Title sponsor AIG has been an official sponsor to Dublin GAA since November 2013 and has been committed to raising the profile of hurling and other Gaelic Games to a broader global audience.

“Along with the championship trophy, there will be an intense Irish pride for counties competing in the final match,” said GPA Chief Executive Officer Dermot Earley. “The new tournament format is going to bring the best out of four brilliant teams. It will be an unforgettable day for fans, players and the sport of hurling as a whole.”

In addition to the Hurling Classic, AIG and FSM have teamed up to offer attendees a lively Irish festival complete with Irish food, music and dancing. Additional details about the Irish Festival will be continuously posted at the event website. Furthermore, Aer Lingus has signed on as the Official Airline of the AIG Fenway Hurling Classic and Irish Festival and will transport the four teams from Ireland to Boston as well as presenting the stream of the doubleheader in November. For more details on the AIG Fenway Hurling Classic and Irish Festival and ticket information, please visit www.redsox.com/hurling.

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About Fenway Sports Management (FSM)
Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting and the creation of unique and memorable events and experiences.

A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

About American International Group, Inc. (AIG)
American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Additional information about AIG can be found at www.aig.com | YouTube: www.youtube.com/aig | Twitter: @AIGinsurance www.twitter.com/AIGinsurance | LinkedIn:  www.linkedin.com/company/aig. These references with additional information about AIG have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

About the Gaelic Players Association (GPA)
The Gaelic Players Association (GPA) is a not‐for‐profit organization supporting Ireland’s elite amateur county Gaelic footballers and hurlers. With over 2000 current playing members and expanding alumni, the GPA supports its athletes through the provision of a comprehensive Personal Development Program. The aim of the program – which covers personal development coaching, education and training, career coaching, leadership development and health and wellbeing – is to make a meaningful difference to the lives of our athletes outside the sports, encourage their long-term personal development and ensure that they realise their potential.  The GPA is dedicated to players throughout their lives and guided by the principles of excellence, commitment, compassion, diversity and transparency. We strive to ensure that all our players achieve their personal best in all aspects of their lives.

About the Gaelic Athletic Association (GAA)
The Gaelic Athletic Association (GAA) was founded in 1884, and is Ireland’s largest sporting organization. It is celebrated as one of the great amateur sporting associations in the world. It is part of the Irish consciousness and plays an influential role in Irish society that extends far beyond the basic aim of promoting Gaelic games.

Media Contacts
Keith Gainsboro, Elevate Communications: 617-895-7905, kgainsboro@elevatecom.com
Karen Thorpe, GPA Communications: +353 1 681 4251, karen@gaelicplayers.com

 

Fenway Sports Management Announces the Return of Hurling at Fenway Park with the 2017 AIG Fenway Hurling Classic and Irish Festival

Following a successful event in 2015, the world’s fastest field sport returns to
Fenway Park for the second time in three years with a doubleheader on November 19

Boston, MA – Fenway Sports Management (FSM), American International Group (AIG), the Gaelic Players Association (GPA) and the Gaelic Athletic Association (GAA) announced that the sport of hurling will return to Fenway Park with a doubleheader in the AIG Fenway Hurling Classic and Irish Festival on Sunday, November 19, 2017. Hurling, believed to be the world’s oldest field game, combines agility, strength and intensity to make it one of the fastest paced games played.

“Nearly 28,000 fans packed Fenway Park when hurling returned to the ballpark for the first time in 61 years in 2015 and we’re thrilled to have the fastest game on grass back for two matches this November,” said Mark Lev, Managing Director of Fenway Sports Management. “We are fortunate to have great partners in AIG, the GPA, the GAA, Mayor Martin J. Walsh and the City of Boston to help bring this exhilarating sport back to Fenway. FSM is proud to play host to one of Ireland’s most traditional sports and further our commitment to bringing unique events to Boston.”

One of Ireland’s native Gaelic Games, hurling shares a number of similarities to Gaelic football, such as the field and goals. Hurlers use a wooden stick called a hurley to hit a small ball called a sliotar (pronounced slitter) between the opponents’ goalposts either over the crossbar or under the crossbar into a net guarded by a goalkeeper. Similar to 2015, teams will play a modified version of hurling called “Super 11’s,” which reduces the pitch to 11 players and the only way to score is under the crossbar into the net.

“After an immensely successful event in 2015, we are delighted that hurling is coming back to Boston and Fenway Park,” said GPA Chief Executive Officer Dermot Earley. “Playing our games in iconic sports venues like Fenway Park further promotes the growth and interest of our games in the US and worldwide. Our players are looking forward to a great doubleheader on the famous turf at Fenway this November.”

AIG has been an official sponsor to the Dublin GAA since November 2013 and has been committed to raising the profile of hurling and other Gaelic Games to a broader global audience.

“Hurling continues to grow in popularity and events like the AIG Fenway Hurling Classic and Irish Festival help continue to grow the sport’s profile globally,” said Tom Allen, Managing Director, Boston Region, AIG. “We are excited to once again bring hurling back to this iconic venue for the game’s fans and introduce the game to a broader audience in the United States.”

Additional details about the 2017 AIG Fenway Hurling Classic and Irish Festival, including ticket information, will be made available at www.redsox.com/hurling.

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About Fenway Sports Management (FSM)
Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.

A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

About American International Group, Inc. (AIG)
American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG’s core businesses include Commercial Insurance and Consumer Insurance, as well as Other Operations. Commercial Insurance comprises two modules – Liability and Financial Lines, and Property and Special Risks. Consumer Insurance comprises four modules – Individual Retirement, Group Retirement, Life Insurance and Personal Insurance. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Additional information about AIG can be found at www.aig.com and www.aig.com/strategyupdate | YouTube: www.youtube.com/aig | Twitter: @AIGinsurance | LinkedIn: http://www.linkedin.com/company/aig. These references with additional information about AIG have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

About the Gaelic Players Association (GPA)
The Gaelic Players Association (GPA) is a not‐for‐profit organization supporting Ireland’s elite amateur county Gaelic footballers and hurlers. With over 2000 current playing members and expanding alumni, the GPA supports its athletes through the provision of a comprehensive Personal Development Program. The aim of the program – which covers personal development coaching, education and training, career coaching, leadership development and health and wellbeing – is to make a meaningful difference to the lives of our athletes outside the sports, encourage their long-term personal development and ensure that they realise their potential.  The GPA is dedicated to players throughout their lives and guided by the principles of excellence, commitment, compassion, diversity and transparency. We strive to ensure that all our players achieve their personal best in all aspects of their lives.

About the Gaelic Athletic Association (GAA)
The Gaelic Athletic Association (GAA) was founded in 1884, and is Ireland’s largest sporting organization. It is celebrated as one of the great amateur sporting associations in the world. It is part of the Irish consciousness and plays an influential role in Irish society that extends far beyond the basic aim of promoting Gaelic games.

Media Contacts
Keith Gainsboro, Elevate Communications: 617-895-7905, kgainsboro@elevatecom.com
Karen Thorpe, GPA Communications: +353 1 681 4251, karen@gaelicplayers.com

City of Boston, Fenway Sports Management and U.S. Ski and Snowboard Association Announce “Big Air at Fenway” for February 11-12, 2016

Big Air at Fenway is an International Ski Federation World Cup event and part of
the U.S. Grand Prix tour; Will feature top athletes in the world competing on a 140-foot
high snow ramp, nearly 4-times the height of Fenway Park’s famed Green Monster

Boston, MA – Boston Mayor Martin J. Walsh, along with Fenway Sports Management (FSM) and the U.S. Ski and Snowboard Association (USSA) announced that Fenway Park will host a big air snowboarding and freeskiing U.S. Grand Prix tour event on February 11-12, 2016. “Big Air at Fenway” will feature a 140-foot high snow ramp, taller than the light towers at the ballpark, and bring in athletes from around the world including Olympic and World Champions.

“Boston is home to some of the best sports teams in the country, and this winter we are proud to host the top talent in big air snowboarding and free-skiing for the U.S. Grand Prix tour at Fenway Park,” said Boston Mayor Walsh. “It is historic events like this that allow us to showcase our city to the world.”

As a U.S. Grand Prix and part of the International Ski Federation’s (FIS) World Cup tour, Big Air at Fenway will bring in many of the top big air competitors including Olympic slopestyle skiing gold medalist Joss Christensen, slopestyle snowboarding Olympic champion Sage Kotsenburg and Olympian Ty Walker, who helped announce the event at Fenway Park.

“Big Air at Fenway is the latest in our efforts to bring dynamic and exciting events into Fenway Park for our fans and community all year round,” said Fenway Sports Management President Sam Kennedy. “This type of event is a first-of-its-kind for the ballpark and provides will appeal to a younger and broader audience at Fenway Park.”

In big air, snowboarders and skiers do a single trick off a ramp similar to those seen on slopestyle courses. Men’s and women’s big air snowboarding will debut at the 2018 Winter Olympics in PyeongChang, South Korea. Men’s big air snowboarding has been part of the FIS World Championships since 2003. It was added to the World Cup tour for women a year ago, with Walker winning the opener at a city stadium event in Istanbul.

“Big Air at Fenway will be one of the largest events in the 20-year history of the U.S. Grand Prix,” said USSA Chief Marketing Officer Michael Jaquet. “It will draw some of the most talented athletes in big air, including a brilliant group of Olympians and Olympic hopefuls. It will be a great show for spectators at Fenway Park and watching at home.”

Big Air at Fenway will air live on NBCSN, with men’s and women’s snowboarding events on Thursday, February 11 and men’s and women’s freeskiing events on Friday, February 12, plus a full highlight show on NBC Saturday, February 13. Tickets for the Big Air at Fenway will go on-sale on November 12 at 12:00 p.m. For more details about Big Air at Fenway, including ticket information, please visit redsox.com/bigair.

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About Fenway Sports Management (FSM)
A wholly owned subsidiary of Fenway Sports Group, Fenway Sports Management (FSM) is a leading sports and entertainment marketing agency that advises elite properties, athletes, and brands.

FSM serves as the sponsorship sales arm for Fenway Sports Group’s prestigious sports portfolio: the Boston Red Sox, Liverpool Football Club, New England Sports Network (NESN), Roush Fenway Racing and the Pawtucket Red Sox. FSM is also the exclusive marketing agency for LeBron James and Johnny Manziel through a strategic partnership with LRMR.  Additionally, FSM provides consulting and event management services to blue chip consumer brands and sports properties. For more information, visit www.fenwaysportsmanagement.com.

About U.S. Ski and Snowboard Association (USSA)
The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding. It is the parent organization of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Its U.S. Grand Prix, now in its 20th season, is the longest-running winter action sports tour. To learn more about the USSA’s U.S. Snowboarding and U.S. Freeskiing programs visit: www.ussnowboarding.com or www.usfreeskiing.com.

Media Contacts
Keith Gainsboro, Elevate Communications: 617-895-7905, kgainsboro@elevatecom.com
Tom Kelly, USSA Vice President, Communications: 435-602-9799, tkelly@ussa.org

Two Marquee Outdoor Hockey East Doubleheaders Headline Frozen Fenway’s 2017 Return

Fenway Park’s Two-week Winter Festival to Include Competitive High School
and 
Youth Hockey Games and Free Public Skating for City of Boston Residents

Boston, MA  The City of Boston, Hockey East Association, and Fenway Sports Management (FSM), today announced the return of outdoor competitive hockey to Fenway Park, with Frozen Fenway 2017, a two week series of hockey and ice skating events taking place at Fenway Park from January 4-16, 2017. Frozen Fenway will feature two marquee Hockey East men’s college hockey doubleheaders, along with additional college and high school hockey games and a free public skating day for City of Boston residents.

“Outdoor hockey is quickly becoming a staple on Boston’s winter sports calendar and we look forward to joining with Hockey East and the City of Boston to build on that tradition by bringing some of the most accomplished and talented collegiate teams in the country to compete on the ice at Fenway Park,” said Boston Red Sox President Sam Kennedy.

The two Hockey East doubleheaders featuring eight of the premier college hockey programs in New England are scheduled to take place on January 7 and 14.  Game times to be announced at a later date:

Saturday, January 7, 2017:

  • Boston University vs. University of Massachusetts
  • Boston College vs. Providence College

Saturday, January 14, 2017:

  • University of Maine vs. University of Connecticut
  • University of New Hampshire vs. Northeastern University

“Hockey East and our schools could not be more excited to take the ice once again at Fenway Park,” said Hockey East commissioner Joe Bertagna. “Once Frozen 2017 is complete all twelve Hockey East schools will have played an outdoor game at Fenway Park, creating once-in-a-lifetime memories for the players, students, alumni and fans.”

The Frozen Fenway 2017 matchups will feature three recent Frozen Four participants (BC, BU and Providence, which won the 2015 Frozen Four Championship), the past two Beanpot winners (BC and BU), the past two Hockey East regular season champs (BC and Providence in 2016; BU in 2015) and the past two Hockey East tournament champions (Northeastern in 2016; BU in 2015).

Along with the hockey games, Mayor Martin J. Walsh and the City of Boston will host a free public skate for residents to experience Frozen Fenway on Monday, January 16, 2017.  Additional details will be made available to the public in the coming months.

Ticket information, along with additional Frozen Fenway games and events will be announced in the coming months. Visit RedSox.com for additional Frozen Fenway schedule updates.

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About Fenway Sports Management (FSM)
Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.

A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues inll of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

About Hockey East
The Hockey East Association is a 12-team Division I college men’s hockey conference founded in 1984 and a nine-team Division I women’s league which began play in 2002-03. The men’s league has won nine NCAA championships and placed 105 teams in the NCAA Tournament, more than any other conference since Hockey East began play.

Media Contacts
Keith Gainsboro, Elevate Communications: 617-895-7905, kgainsboro@elevatecom.com
Brian Smith, Hockey East: 781-245-2122, bsmith@hockeyeastonline.com

Tickets for Polartec Big Air at Fenway Go on Sale Thursday, November 12, at Noon

Fenway Sports Management and U.S. Ski and Snowboard Association
Announce Polartec as Title Sponsor; 
‘Polartec Big Air at Fenway,’ an Official U.S.
Grand Prix tour event, will feature the world’s top skiers and snowboarders

Boston, MA – Fenway Sports Management (FSM) and the U.S. Ski and Snowboard Association (USSA) announced today that tickets for Polartec Big Air at Fenway, an officially sanctioned U.S. Grand Prix Tour event that will take place at Fenway Park in Boston on February 11-12, 2016, will go on sale Thursday, November 12, at noon ET on redsox.com/bigair.

Polartec, a premium provider of innovative textile solutions, has signed on as the title sponsor of this International Ski Federation (FIS) World Cup event, one of only three tour stops on the 2016 FIS calendar.

Polartec Big Air at Fenway will feature the world’s top skiers and snowboarders competing on a 140-foot high snow ramp, nearly four-times the height of Fenway Park’s famed left field wall. U.S. Olympic slopestyle skiing gold medalist Joss Christensen, slopestyle snowboarding Olympic champion Sage Kotsenburg, and Olympian Ty Walker are among the elite group of Olympians and Olympic hopefuls expected to participate.

“Polartec Big Air at Fenway is going to be a colossal event for the region, the sport, and the ballpark providing New England sports fans with the best possible sports and entertainment experience,” said Fenway Sports Management Managing Director Mark Lev. “It is only fitting that we partner with a local brand with a rich history and deep roots in the community like Polartec, to deliver against our shared commitment to making the impossible possible.”

As part of the partnership, the Lawrence, MA-based company will host a warming-station inside the visitor dugout at Fenway Park, along with a VIP lounge in the visitor clubhouse. Additionally, Polartec will sponsor all weather reports within the broadcast on NBC Sports.

“Polartec makes fabrics for any condition, whether you’re earning your turns in the backcountry or hitting a kicker in Fenway Park, so we jumped at the opportunity to show off our brand capabilities at this unique and historic venue in our own backyard,” said Darren Josey, Polartec North American Marketing Manager. “We’ve been a key ingredient in the best ski and snowboard gear since we invented synthetic fleece back in 1981 and we want to continue to invest in the sports that push the boundaries of athletes and their apparel.”

Big air events consist of snowboarders and skiers competing with a single trick off a ramp similar to those seen on slopestyle courses. Men’s and women’s big air snowboarding will debut at the 2018 Winter Olympics in PyeongChang, South Korea.

For more details about Polartec Big Air at Fenway, including ticket information, please visit redsox.com/bigair.

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About Fenway Sports Management (FSM)
A wholly owned subsidiary of Fenway Sports Group, Fenway Sports Management (FSM) is a leading sports and entertainment marketing agency that advises elite properties, athletes, and brands. FSM serves as the sponsorship sales arm for Fenway Sports Group’s prestigious sports portfolio: the Boston Red Sox, Liverpool Football Club, New England Sports Network (NESN), Roush Fenway Racing and the Pawtucket Red Sox. FSM is also the exclusive marketing agency for LeBron James through a strategic partnership with LRMR.  Additionally, FSM provides consulting and event management services to blue chip consumer brands and sports properties. For more information, visit www.fenwaysportsmanagement.com.

About U.S. Ski and Snowboard Association (USSA)
The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding. It is the parent organization of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Its U.S. Grand Prix, now in its 20th season, is the longest-running winter action sports tour. To learn more about the USSA’s U.S. Snowboarding and U.S. Freeskiing programs visit: www.ussnowboarding.com or www.usfreeskiing.com.

About Polartec, LLC
Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best apparel brands in the world. For more information, visit www.Polartec.com.

Media Contacts:
Keith Gainsboro, Elevate Communications: 617-895-7905, kgainsboro@elevatecom.com
Tom Kelly, USSA Vice President, Communications: 435-602-9799, tkelly@ussa.org