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Santander and New England Revolution Extend Sponsorship

As the Official Bank of the New England Revolution, Santander will continue
to support the team’s initiatives and connect with its passionate fan base

Boston, MA Santander Bank and Major League Soccer’s (MLS) New England Revolution today announced an extension to their multi-year sponsorship, ensuring that Santander will continue to serve as the Official Bank of the MLS club.

The Bank’s sponsorship, which began in 2012, is focused on engaging the Revs community through on-site game day programs, on-field advertising, community clinics and community and youth programming. During the course of their partnership, the organizations have worked cohesively to expand their reach and engagement in the community and will continue to do so in 2017, building upon hallmark programs and introducing new offerings. Terms of the deal were not disclosed.

“The New England Revolution is a leading MLS club and we are proud to continue our sponsorship with this fantastic team,” said Maria Veltre, Chief Product, Marketing and Online Officer at Santander Bank. “The Revs consistently attract top talent and have grown a wildly passionate fan base that provides us with unique opportunities to engage and enrich the communities we serve. We’re looking forward to making our sixth year as the Official Bank of the New England Revolution the best one yet.”

During the 2017 season, Santander will continue to work with the New England Revolution to create meaningful campaigns and unique events, offering Revs fans once-in-a-lifetime opportunities. One of their leading initiatives is the Santander Soccer Scholars program, which will return in 2017 for its fourth consecutive year. The program allows parents to nominate students for a chance to be recognized for their academic and athletic achievements. Soccer Scholars winners receive a donation towards their educational future and a VIP match day experience for the whole family. Working alongside the Revolution, Santander will continue to show its support for education and to highlight the importance of working hard in the classroom and on the field. The 2017 Soccer Scholars Program is anticipated to launch in July. Please watch revolutionsoccer.net for more information.

“We continue to align ourselves with innovative partners that are leaders in their industries, and we’re proud to extend our partnership with Santander,” said Brian Bilello, president of the New England Revolution. “Santander continues to be a great partner not only for the team, but also for the community of families who support the Revs.”

The next Revolution home game will take place at Gillette Stadium on May 13 versus Real Salt Lake.

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About Santander Bank
Santander Bank, N.A. is one of the country’s largest retail and commercial banks with more than $83 billion in assets. With its corporate offices in Boston, the Bank’s 9,500 employees, 675 branches, 2,100 ATMs and 2.1 million customers are principally located in Massachusetts, New Hampshire, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania and Delaware. The Bank is a wholly-owned subsidiary of Madrid-based Banco Santander, S.A. (NYSE: SAN) – one of the most respected banking groups in the world with more than 125 million customers in the U.S., Europe, and Latin America. It is managed by Santander Holdings USA, Inc., Banco Santander’s intermediate holding company in the U.S. For more information on Santander Bank, please visit www.santanderbank.com.

About the New England Revolution
The New England Revolution is one of Major League Soccer’s original clubs, having competed in the league’s inaugural season of 1996. The Revolution are owned and operated by the Kraft Family, which also owns and operates the New England Patriots of the National Football League, and Gillette Stadium. Commonly known as the Revs, the club has won the Eastern Conference Championship five times – including three straight from 2005 to 2007 – while advancing to the Eastern Conference Championship an MLS-record six straight years from 2002 until 2007. The Revolution, who won the 2007 U.S. Open Cup and the 2008 SuperLiga titles, are based in Foxborough, Massachusetts and play their home games at Gillette Stadium. For more information about the Revolution, please visit the club’s official website www.revolutionsoccer.net or interact with the Revs on their various social media platforms by using the hashtag #NERevs: Twitter (@NERevolution), Facebook (NERevolution), Goggle+ (+NERevolution), Instagram (NERevolution), Vine (NERevolution), Pinterest (NERevolution) or YouTube (NERevolutionSoccer).

Media Contact
Sarah Rich, Elevate Communications:401-525-1266, srich@elevatecom.com

Innovative All Natural Caffeine Stir Stick pureLYFT Expands Presence at Higher Learning Institutions with NACSCORP Distribution Partnership

Leading Distributor for Independent Educational Retailers Offers CLEAN CAFFEINE®  Product to Campuses Across the Nation   

Fanwood, NJ – pureLYFT, an all natural product that delivers 125mg of CLEAN CAFFEINE® into any beverage, signed an agreement with NACSCORP to offer its innovative energy stir sticks to more than 1,000 independent higher learning retailers nationwide.

“The retailers we work with demand innovative products that serve the needs of their customers, and with so many students paying attention to the ingredients they consume, we know the pureLYFT Clean Caffeine® stir stick will be a hit,” said NACSCORP Director of Marketing and Merchandising Joan Keehan. “We look forward to working with the company to provide all natural energy to students across our network.”

pureLYFT is an all natural energy product that delivers 125mg of CLEAN CAFFEINE® into the beverage of the consumer’s choice through a patented single use stir stick, allowing them to skip coffee, sugary sports drinks and artificial energy supplements. It has zero calories, is non-GMO and provides clean energy through natural caffeine derived from green coffee bean extract fortified with vitamins A and B complex. It boasts a refreshing, neutral taste and provides the same amount of caffeine found in a 12-ounce cup of coffee.

“pureLYFT is a natural fit for college campuses. as students want all natural products that will help them stay awake and alert,” said pureLYFT CEO and Co-Founder Erik Elfstrum. “Adding NACSCORP as a distribution partner will expand the retail presence of our Clean Caffeine® stir sticks at higher learning institutions across the country, providing even more students the opportunity to energize anything, while cutting out the need to consume the artificial energy drinks that are currently on the market.”

NACSCORP helps educational retailers compete more successfully by providing consistent and reliable wholesale distribution of books and merchandise products, as well as unique and valuable programs and services.

In addition to NACSCORP’s independently owned retail partners, pureLYFT is available in more than 600 Barnes & Noble campus bookstores nationwide; at luxury hotels in multiple activation points including meeting rooms, guest rooms, spas and health clubs; and online at Amazon.com and pureLYFT.com. The product’s core consumers include health and fitness enthusiasts, athletes, college students, travelers, business professionals, and busy moms and dads, who are aware of the ingredients they consume and are drawn to all natural products.

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ABOUT pureLYFT
pureLYFT® is an all natural energy product made from green coffee beans that delivers 125 mg of CLEAN CAFFEINE® (equivalent to a tall cup of coffee) into the beverage of consumers’ choice through a convenient single-use energy stir stick. pureLYFT has zero calories, is fortified with vitamins A and B Complex, and has a refreshing, neutral taste, allowing consumers to take a break from your typical coffee routine, while avoiding sugary sports drinks and artificial energy supplements. For more information visit pureLYFT.com or follow pureLYFT on Facebook, Twitter and Instagram.

Boston Cannons Announce Partnership with Dunkin’ Donuts

Canton-based restaurant chain is among the team’s first “Cornerstone Partners” and will hold naming rights
for the team’s skills competition along with having a strong presence at all Boston Cannons home games

Boston, MA – New England has run on Dunkin’ since the coffee chain’s inception in the 1950’s and now the Boston Cannons will be running on Dunkin’ as the team enters a partnership with the Canton-based restaurant chain as the exclusive coffee and breakfast sandwich provider of the Boston Cannons. Dunkin’ Donuts will have a strong presence at home games as Cannons fans can win prizes on the Dunkin’ Donuts prize wheel. The brand will also have a variety of activations throughout the Cannons season.

Dunkin’ Donuts was the Presenting Partner of Boston Cannons 2016 Training Camp this past April at Endicott College and Brown University. Dunkin’ Donuts will hold the naming rights for the 3rd annual Cannons Skills Competitions that are held throughout New England

“Boston sports fans love Dunkin’ Donuts, and we are thrilled to integrate Dunkin’ into the Boston Cannons fan experience,” said President of the Boston Cannons, Ian Frenette. “We’re ecstatic to have Dunkin’ Donuts as one of our Cornerstone Partners for the Boston Cannons and are looking forward to a great season.”

Dunkin’ Donuts will be integrated into in-game promotions including The Dunkin’ Dozen, where every time the Cannons score 12 goals or more, each fan in a Dunkin’ Donuts selected row will win Dunkin’ Donuts gift cards. Dunkin’ Donuts will be present in the fan zone during each home game this year, with a prize wheel that gives fans the opportunity to win Dunkin’ Donuts and Cannons prizes.

“Dunkin’ Donuts has a long history of supporting the Boston sports teams and we’re very excited to join that prestigious group of partners,” said Director of Corporate Partnerships and Marketing for the Boston Cannons, Sara Berry. “We appreciate their support and think there will be a real benefit to our fans through this partnership.”

The announcement of Dunkin’ Donuts as a partner also signifies the introduction of a new sponsorship level for the Boston Cannons, the “Cornerstone Partners.” The first four Cornerstone Partners are leading local and national corporate brands in their respective industries – Dunkin’ Donuts, OPTUM, Granite Telecommunications, and Suffolk Construction. All Cornerstone Partners will have a strong in-game presence with specialty signage including stadium column wraps, media backdrops, and public address announcements.

For more information about the Boston Cannons partnership with Dunkin’ Donuts and the team’s Cornerstone Partners, visit BostonCannons.com.

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About the Boston Cannons
The Boston Cannons are one of the founding franchises of Major League Lacrosse, the premier professional outdoor lacrosse league. They began play in June 2001 and won their first MLL Championship on August 28, 2011. For their 16th season, the Cannons will host seven home games back at Harvard Stadium under the leadership of new Head Coach, Sean Quirk. With nine teams competing in 2016, each team will have an additional bye week, and will also play two games over a four-day span once during the season. For more information, call the front office at 617-746-9933 or visit BostonCannons.com.

About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for nine years running. The company has more than 11,500 restaurants in 40 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

Contact:
Rachel Murphy, Boston Cannons: 603-988-2861, rmurphy@bostoncannons.com
Kevin Flight, Elevate Communications: 781-439-7140, kflight@elevatecom.com