Fenway Sports Management and U.S. Ski and Snowboard Association
Announce Polartec as Title Sponsor; ‘Polartec Big Air at Fenway,’ an Official U.S.
Grand Prix tour event, will feature the world’s top skiers and snowboarders
Boston, MA – Fenway Sports Management (FSM) and the U.S. Ski and Snowboard Association (USSA) announced today that tickets for Polartec Big Air at Fenway, an officially sanctioned U.S. Grand Prix Tour event that will take place at Fenway Park in Boston on February 11-12, 2016, will go on sale Thursday, November 12, at noon ET on redsox.com/bigair.
Polartec, a premium provider of innovative textile solutions, has signed on as the title sponsor of this International Ski Federation (FIS) World Cup event, one of only three tour stops on the 2016 FIS calendar.
Polartec Big Air at Fenway will feature the world’s top skiers and snowboarders competing on a 140-foot high snow ramp, nearly four-times the height of Fenway Park’s famed left field wall. U.S. Olympic slopestyle skiing gold medalist Joss Christensen, slopestyle snowboarding Olympic champion Sage Kotsenburg, and Olympian Ty Walker are among the elite group of Olympians and Olympic hopefuls expected to participate.
“Polartec Big Air at Fenway is going to be a colossal event for the region, the sport, and the ballpark providing New England sports fans with the best possible sports and entertainment experience,” said Fenway Sports Management Managing Director Mark Lev. “It is only fitting that we partner with a local brand with a rich history and deep roots in the community like Polartec, to deliver against our shared commitment to making the impossible possible.”
As part of the partnership, the Lawrence, MA-based company will host a warming-station inside the visitor dugout at Fenway Park, along with a VIP lounge in the visitor clubhouse. Additionally, Polartec will sponsor all weather reports within the broadcast on NBC Sports.
“Polartec makes fabrics for any condition, whether you’re earning your turns in the backcountry or hitting a kicker in Fenway Park, so we jumped at the opportunity to show off our brand capabilities at this unique and historic venue in our own backyard,” said Darren Josey, Polartec North American Marketing Manager. “We’ve been a key ingredient in the best ski and snowboard gear since we invented synthetic fleece back in 1981 and we want to continue to invest in the sports that push the boundaries of athletes and their apparel.”
Big air events consist of snowboarders and skiers competing with a single trick off a ramp similar to those seen on slopestyle courses. Men’s and women’s big air snowboarding will debut at the 2018 Winter Olympics in PyeongChang, South Korea.
For more details about Polartec Big Air at Fenway, including ticket information, please visit redsox.com/bigair.
About Fenway Sports Management (FSM)
A wholly owned subsidiary of Fenway Sports Group, Fenway Sports Management (FSM) is a leading sports and entertainment marketing agency that advises elite properties, athletes, and brands. FSM serves as the sponsorship sales arm for Fenway Sports Group’s prestigious sports portfolio: the Boston Red Sox, Liverpool Football Club, New England Sports Network (NESN), Roush Fenway Racing and the Pawtucket Red Sox. FSM is also the exclusive marketing agency for LeBron James through a strategic partnership with LRMR. Additionally, FSM provides consulting and event management services to blue chip consumer brands and sports properties. For more information, visit www.fenwaysportsmanagement.com.
About U.S. Ski and Snowboard Association (USSA)
The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding. It is the parent organization of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Its U.S. Grand Prix, now in its 20th season, is the longest-running winter action sports tour. To learn more about the USSA’s U.S. Snowboarding and U.S. Freeskiing programs visit: www.ussnowboarding.com or www.usfreeskiing.com.
About Polartec, LLC
Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best apparel brands in the world. For more information, visit www.Polartec.com.
Keith Gainsboro, Elevate Communications: 617-895-7905, email@example.com
Tom Kelly, USSA Vice President, Communications: 435-602-9799, firstname.lastname@example.org