Canton-based restaurant chain is among the team’s first “Cornerstone Partners” and will hold naming rights
for the team’s skills competition along with having a strong presence at all Boston Cannons home games
Boston, MA – New England has run on Dunkin’ since the coffee chain’s inception in the 1950’s and now the Boston Cannons will be running on Dunkin’ as the team enters a partnership with the Canton-based restaurant chain as the exclusive coffee and breakfast sandwich provider of the Boston Cannons. Dunkin’ Donuts will have a strong presence at home games as Cannons fans can win prizes on the Dunkin’ Donuts prize wheel. The brand will also have a variety of activations throughout the Cannons season.
Dunkin’ Donuts was the Presenting Partner of Boston Cannons 2016 Training Camp this past April at Endicott College and Brown University. Dunkin’ Donuts will hold the naming rights for the 3rd annual Cannons Skills Competitions that are held throughout New England
“Boston sports fans love Dunkin’ Donuts, and we are thrilled to integrate Dunkin’ into the Boston Cannons fan experience,” said President of the Boston Cannons, Ian Frenette. “We’re ecstatic to have Dunkin’ Donuts as one of our Cornerstone Partners for the Boston Cannons and are looking forward to a great season.”
Dunkin’ Donuts will be integrated into in-game promotions including The Dunkin’ Dozen, where every time the Cannons score 12 goals or more, each fan in a Dunkin’ Donuts selected row will win Dunkin’ Donuts gift cards. Dunkin’ Donuts will be present in the fan zone during each home game this year, with a prize wheel that gives fans the opportunity to win Dunkin’ Donuts and Cannons prizes.
“Dunkin’ Donuts has a long history of supporting the Boston sports teams and we’re very excited to join that prestigious group of partners,” said Director of Corporate Partnerships and Marketing for the Boston Cannons, Sara Berry. “We appreciate their support and think there will be a real benefit to our fans through this partnership.”
The announcement of Dunkin’ Donuts as a partner also signifies the introduction of a new sponsorship level for the Boston Cannons, the “Cornerstone Partners.” The first four Cornerstone Partners are leading local and national corporate brands in their respective industries – Dunkin’ Donuts, OPTUM, Granite Telecommunications, and Suffolk Construction. All Cornerstone Partners will have a strong in-game presence with specialty signage including stadium column wraps, media backdrops, and public address announcements.
For more information about the Boston Cannons partnership with Dunkin’ Donuts and the team’s Cornerstone Partners, visit BostonCannons.com.
About the Boston Cannons
The Boston Cannons are one of the founding franchises of Major League Lacrosse, the premier professional outdoor lacrosse league. They began play in June 2001 and won their first MLL Championship on August 28, 2011. For their 16th season, the Cannons will host seven home games back at Harvard Stadium under the leadership of new Head Coach, Sean Quirk. With nine teams competing in 2016, each team will have an additional bye week, and will also play two games over a four-day span once during the season. For more information, call the front office at 617-746-9933 or visit BostonCannons.com.
About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for nine years running. The company has more than 11,500 restaurants in 40 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.