Forbes: The Future Of Healthcare Is Customer-Centric | Elevate Communications

Forbes: The Future of Healthcare is Consumer-Centric

Chief consumer experience and marketing officer at Blue Cross Blue Shield of Massachusetts, Kathy Klingler, recently sat down with Forbes Contributor, Blake Morgan, for The Modern Customer podcast to discuss BCBS’ marketing strategy in the COVID-19 era, how the health plan pivoted from its impending brand launch and Klingler’s outlook for the future of healthcare marketing.

Read Morgan’s full Forbes piece, and listen to the full podcast interview.

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Keith Gainsboro2020-12-31T10:39:20-05:00Blue Cross Blue Shield of Massachusetts, Elevate News, Feature Story, Media Hit, Media Relations|