U.S. Ski & Snowboard came to Elevate with a voiced desire to tell their athletes’ stories outside of the endemic sports media as they headed into the 2022 Olympics. And a perfect example of that work came to fruition this week with an 18-minute video as part of Allure magazine’s ‘Work It’ series.
The video features snowboarder Jamie Anderson, a two-time Olympic champion on the U.S. Ski & Snowboard Team, showing what an average day looks like for the world’s best slopestyle snowboarder. Allure put together the video with footage from a studio interview with the magazine, GoPro footage of Jamie sleeping, cooking, eating and working out, and b-roll of Jamie training on-snow sourced from U.S. Ski & Snowboard.
Watch the video below and get to know Jamie Anderson before she goes for a third gold medal in the Beijing Olympics in February.