GK Elite, the world’s leading brand of gymnastics competitive and training apparel, came to Elevate with a goal: raise their profile around being the official apparel sponsor of the Team USA gymnasts on-mat at the Olympic Games Tokyo 2020. Elevate jumped at the chance to work with a blue-chip Olympic sponsor and the partnership kicked off with a bang.
From announcing banner partnership renewals with Simone Biles to publicizing GK’s GOAT-themed leotards for Biles at major events to broadcasting GK’s official sponsorship of USA Gymnastics at the Olympic Games, all has finally culminated with the Tokyo Olympics. With nine Olympic leotards and replicas debuting throughout the Games, Elevate put together a strategic public relations plan to elevate GK to the top, targeting top-tier news, business, fashion and lifestyle media.
Elevate has racked up almost 605 million media impressions for the Olympic leotard campaign over the first five days of the Games through an active pitching campaign around each leotard’s on-mat debut in Tokyo. Below are a few highlights of media hits so far, but be sure to keep an eye out for more dazzling leotards to unveil throughout the Games!
TIME Magazine – The Story Behind Team USA Women’s Gymnasts’ Leotards
Women’s Wear Daily – A Closer Look at Team USA Women’s Swarovski-embellished Gymnastics Leotards