As part of Elevate’s work with U.S. Ski & Snowboard, the Olympic national governing body of skiing and snowboarding sports, Elevate worked with moguls skier Kai Owens to tell her captivating story leading up to the Olympics.
While Kai was raised in the ski town of Vail, Colorado, she was adopted from China as a baby as part of the country’s one-child law. As Kai and her family realized that she would likely make the 2022 Olympic Winter Games in Beijing, China, they decided they wanted to tell her adoption story and celebrate her first return to her home country in her memory.
Elevate worked with 17-year-old Kai and her family to craft her story and conduct a few media training sessions with Kai before she sat down with the Associated Press for an exclusive story, followed by a live interview on Good Morning America.
From there, Elevate organized a slate of additional media opportunities and worked hand-in-hand with U.S. Ski & Snowboard’s communication team to continue to amplify Kai nationally and internationally as she made the Olympic team and competed at the Olympic Games in China, eventually making the moguls final and finishing 10th.
Kai speaks live on Good Morning America about her returning to her home country for the 2022 Olympic Winter Games.
A few of the high profile media hits are listed below.
- People Magazine, U.S. Skier Kai Owens Talks ‘Incredible’ Opportunity to Return to Birth Country for Beijing Olympics
- Sports Illustrated, Olympic Skier Kai Owens Embraces Personal History in Return to China
- Daily Mail, Meet the China-born Olympic skiing phenom Kai Owens, 17, who was abandoned as a child, adopted by Colorado couple and will return to Beijing to compete for America
- ESPN, Olympics 2022: The Team USA athletes to watch in Beijing
- TMZ, USA Olympic Skier Kai Owens Excited to Return to Birth Country for the First Time
- USA Today, Get to know Kai Owens: 5 facts about Team USA’s rising star in Olympic moguls skiing