BNY Mellon Wealth Management Changes the Game
In 2016 Elevate began a multi-year relationship with BNY Mellon Wealth Management (BNYMWM) to provide a comprehensive, large-scale national & regional corporate communications program, event series, and thought leadership campaign to grow mind & market share and establish deeper relationships with the bank’s clients, prospects and COIs. Our landmark campaign for BNYMWM, a brand known for the unparalleled level of service they provide to private clients, family offices, institutions and endowments alike, was built to generate consistent editorial impressions that reaffirmed the bank’s market leadership and position key executives as experienced, innovative thought leaders with a keen understanding of the needs of their clients.
Elevate developed and executed a foundational campaign element, the “Game Changers” live event and digital storytelling series, which explored compelling stories of female leaders who have risen to the pinnacle of their respective fields, providing a platform to share insights they learned along their path to success directly with BNYMWM stakeholders. The multi-city event series provided inspired thinking on society’s evolving perceptions on success and wealth and was designed to engage key cultural, business and media influencers and tastemakers, spark social conversation and generate earned impressions.
Elevate identified a compelling, diverse mix of speakers and topics, handling speaker research and procurement, working to optimize event programming, visuals & branding to maximize news value & message pull-through and conducted earned PR & earned influencer engagement and coordination of VIP receptions at the events. Elevate composed a social content plan and posts for BNYMWM owned social channels and developed social posts for all Game Changers speakers across social channels, developing a master content calendar to organize and track content and report on performance.