Since Sovereign Bank’s rebrand to Santander Bank in 2013, Elevate has worked with the financial services agency to maximize earned impressions for several of Santander’s highest-profile product launches, CSR campaigns and sports sponsorships. In tandem with Fenway Sports Management, the bank’s sports marketing agency, Elevate has developed integrated sponsorship activation PR programs that repeatedly reach and engage audiences through a steady stream of on-message earned impressions, leveraging contractual assets and partner rights from its partnerships with the New England Revolution, the Philadelphia Eagles and Best Buddies to enhance brand awareness and market visibility in priority markets across the bank’s footprint.
From a high-profile event series to once-in-a-lifetime experiences to promotions and contests offering communities and fans unprecedented access to professional teams and players, Elevate conceived and promoted creative opportunities that demonstrate the bank’s commitment to the communities in which it operates with a focus on the bank’s core CSR pillars, including education, hunger and financial literacy. Core to Elevate’s Sponsorship Activation PR program for the bank is developing concepts that drive media attendance and coverage, from integrating a media challenge into a public clinic to surprising a high school football team with one of the only female athletes in the state with brand new gear for its upcoming season. With consistent year-over-year growth in earned impressions and thousands of media placements that told Santander’s story directly to the communities, Elevate’s campaigns delivered.